Where do you focus your energy when you’re trying to get your website to the top of Google’s search results? Most marketers focus a lot of their time and resources on “keywords” and ignore the other factors.
If you’ve been working diligently on improving your SEO ranking, but you’re not still getting the results that you want, then you might be ignoring some essential aspects of SEO ranking.
Here are the top 6 most important SEO ranking factors in 2019:
Website Architecture and Navigation
The website’s architecture and navigation are the first things you need to get right. Organize your website into subpages and have organized strings of text and content. When visitors can’t get the information they need on your website, they will leave the site causing a high bounce rate.
Content is one of the biggest SEO ranking factors and there’s no alternative to well-written SEO content. Good content is easy to digest and understand. The structure ideally includes heads and sub-headers, numbered lists, statistical research and supporting images.
Google penalizes websites that are not mobile responsive by knocking off their SEO ranking. More and more people are using mobile devices in consuming content, and not getting your website mobile response can hurt conversion and user experience.
Also known as backlinks, inbound links are hyperlinks on the third-party page that directs to a web page on your website. Inbound links are important SEO ranking factors, as they tell Google that people trust what you say on your website.
When done properly, keyword optimization is the most important SEO factor in your SEO arsenal. You want to include keywords or key phrases that people use in searching for information throughout your content.
Keywords should naturally sound and fit into sentences. You may also use long-tail keywords that could be used in a search.
Meta tags are often overlooked aspects of content management systems. Meta tags are important as they help Google determine the specific goal of a web page. While meta tags are not your priority in getting clicks, it is still one of the important SEO factors.
These SEO ranking factors help marketers build awesomeness on their SEO strategy. If you want a comprehensive campaign that will get your website to the top of Google search results, contact our team at CSMS and we will come up with an effective plan to improve your ranking.