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The internet changes at the speed of light (could be faster) and it means that the strategies your business used 5 years ago are already obsolete. Be on your feet and don’t be left behind by the constant changes. Here are 5 ‘red flags’ which tell you to revamp your website.Your site isn't ranking in search results.Search engines are changing constantly, and low organic search engine ranking is a sign that it’s time to redesign your site. Some time ago, keyword stuffing was the answer to SEO, but the Hummingbird of Google changed all of that. Today, it is much more essential to have a high quality and original content in ... Read More

Have you ever realized how crucial it is to have a sensational email content for your branding campaigns? Optimizing email content with a well-planned and brilliantly implemented branding strategies is the key to a successful online business. We at Cornerstone Marketing Solution can help you leverage email content by working on the following.ReachThe idea of ‘reach’ is very different between email and social media. When it comes to social media, “Potential Reach” refers to the amount of followers. For instance, you have your own brand HVAC and its potential reach in Facebook is around 12k. That is just the number of Page L... Read More

Let’s say that you have all the resources within your company --- the latest facilities on all departments, competent employees work together, and sufficient capital run the business. Will they suffice the daily operations? If you think that they are enough, you are wrong. You should never overlook the importance of effective marketing of your brand. If you want to be on top of the competition, it’s time to embrace email marketing.Email marketing is one of the darlings of digital marketing today. Do you want to know why?Statistical Data about the Efficiency of Email MarketingIn United States, there is an estimated return of... Read More

Do you want your business to thrive in this competitive digital world? Don’t let those 300-pound gorillas overwhelm you. A surefire start to engaging into a successful business is to have a good identity.Most people have their own favorite business brands. These brand identities are the reflection and expression of the company, product and services, personality, character and culture that can inspire consumers, investors, partners, suppliers and employees. The development of visual identity is commonly the branding initiatives of iconic brands, which have been tested for a long time.Let’s walk through the following benefits of... Read More