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Social media marketing just keeps growing and growing, and organizations can’t afford to miss out on the latest trends. To survive and surpass the competition easily, businesses need to check the latest and most important numbers behind social media advertising.Buckle up for these latest social media marketing statistics!According to MarketingSherpa, online adults aged 18-34 are more engaged with a brand through social media. Ambassador says that 2.71% of consumers who have experienced a positive service with a brand via social media are likely to recommend it to other people. There are 2.56 billion global mobile social ... Read More

We’ve heard many interesting takes on internet marketing, and we believe some of them without even bothering to check. But believe it or not, plenty of online marketing myths exist.Today we will demystify the top five digital marketing myths you can’t afford to believe in the digital world.Myth # 1 Your Website is Your Business’ Overall PlanIt’s crucial to think that your website is all you need for a successful online business. The truth is your website is just a portion of your entire business plan. It’s just one of the many aspects of e-commerce that needs to synchronize with others for a fruitful online venture... Read More

Studies show that around 85% of consumers rely on online search when looking for a credible HVAC contractor. How much of this 85 percent of online visitors have you converted into potential deals with your existing website? Or, should the question be, “Does your website convert visitors into paying customer?”If your current website is not generating positive results, it needs a complete makeover. Here’s how you can make a lead-generating and customer-winning web presence in the HVAC industry.Create an Engaging Landing PageAn amazing HVAC website is not all about fancy logos and attractive background. To maximize your co... Read More

Change management is an essential factor in a successful digital marketing. Unfortunately, most digital marketers are still in the early stage of digital transformation, albeit their customers expect a more solid experience from them.Here’s a compiled list of top 5 barriers to successful digital engagement:Lack Of Model For  ChangeWithout a model or process for changing your existing digital marketing strategies, your business will not hit the digital maturity. To overcome this challenge, start with your goals, and then strategize the steps you need to execute. From there, identify the technology you need to provide you wi... Read More