5 Social Media Trends for 2020
In case you missed it, there more than 3.2 billion daily active social media platform users. How do you make sure your business is searchable to them?
See how these five (5) social media trends can liven up your marketing strategies and help you stand out in the crowd.
Your audience is tired of seeing a bunch of boring “buy this, click here” posts, so be creative! Boost their interest by creating short, crisp, and engaging videos that capture their attention and urge them to take action. Video content makes up about 82% of internet traffic, so using it as your marketing strategy gives you an edge over millions of competitors.
Social commerce is getting stronger as it has become the mainstream retail channel for online selling. With more and more people rely on social networks to make purchases; you can make the most of this trend to raise brand awareness. Leverage your sale strategies by incorporating pro-selling features on your posts.
It’s undeniable—Instagram and Facebook Stories are dominating the social media world and there’s no holding them back. Interactive Stories are a brilliant way to bring that “must-see” feel in your content. They are short but addictive and engaging that people will want to spend hours watching one story after another.
Personalized content is key to showcase your ads and brands to the right people. Social media platforms offer customization options and advanced targeting features that make personalization a lot easier. Creating personalized content makes your audience feel that your posts are indeed for them.
Are you familiar with Dove and Olay ads? These brands are soaring high online because their users are made part of the campaign itself. A user-generated content makes an effective marketing strategy because it’s more authentic and trustworthy.
Start incorporating these social media trends into your marketing campaigns and see how they can do wonders for your business. For more expert tips on digital marketing, keep in touch with us at Cornerstone Marketing Solutions.
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