The COVID-19 outbreak has brought so much changes to the way we do business. Customers have to follow local and state restrictions and stay at home to control the rapid spread of the virus. This is not good news for many business owners.
For HVAC and plumbing businesses, however, there are
several ways to keep the ball rolling during the pandemic. Here are some
helpful strategies to stay connected with customers and keep your sales alive
amid the crisis:
Invest in Digital Marketing
If you haven’t invested in digital marketing yet, then
this is the first thing you should do now! In this time of social distancing,
HVAC and plumbing companies become more reliant than ever on digital marketing
since they can’t make face-to-face transactions with their customers.
With smart “No-Contact” marketing strategies implemented
by Cornerstone Marketing Solutions, you can still connect with your customers
and keep your sales afloat.
Increase Your Social Media Presence
Most of your customers are already on social media—and
they might use the platforms too often to check out the latest updates on the
virus. Make it an opportunity to connect with them.
Whether you’re trying to spread awareness or conducting a
giveaway contest, posting positive content will help take all the panic out of
their minds. Also, strategically increasing your posting frequency ensures that
you are found in your customers’ news feeds.
Do More Online Deals
So, you have your website and social media accounts.
Utilize them to send out reminders to your customers. Tell them that they can
still schedule appointments or purchase your products from the comfort of their
home. Don’t forget to offer them discount codes or gift cards, so they’ll be
more interested in your business. This strategy will give your customers more
reasons to keep doing business with you in the future.
Provide a Contactless Appointment
With the increasing time spent by homeowners indoors, the
demand for comfort is higher than ever. Their HVAC and plumbing systems have to
work nonstop—and the occurrence of failure is inevitable.
Commit to delivering the same level of service to which
your customers have accustomed to by providing a contactless appointment. Have
this mentioned on your website, so your customers know that your business
remains open to serve.
Be sure to stay vigilant and compliant with state and
federal guidelines to keep your staff and customers safe when doing a
Inform Your Customers How You Respond to the Virus
Determine the actions that your business is taking and
let your customers know about it. Doing so will give them peace of mind knowing
that your business is adhering to safety protocols during the COVID-19
You may send them an email or post a blog on your website
or social media accounts. Share what steps you’re following and taking to
secure your staff and customers’ safety. Let them know that you are enforcing
self-quarantine to your service technicians who are experiencing the symptoms
of the disease.
We Can Help With Your Marketing During This Crisis
The worldwide crisis left small and large brands in
panic. To keep your business relevant during these trying times, you should
stay on top of customer service and keep updated with the current customer
Your marketing initiative during this time should be
designed based on customers’ sentiment. And when you’re successful at it, they
will remember your business—with or without the crisis.