Digital Marketing FAQs

Do you have questions about digital marketing?
Check out our FAQs or contact Cornerstone Marketing Solutions today!

Digital marketing is a form of advertising that uses different digital channels, such as social media, web applications, and search engines.

Digital marketing helps businesses generate higher ROI and better leads, build brand reputation, connect and engage with more customers, earn people’s trust, and more.

Digital marketing includes website marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing (SMM), affiliate marketing, video marketing, and mobile marketing.

Marketing your business online helps you gain increased visibility, enhance your brand identity, establish a better connection with your potential and existing customers, and outshine your competitors.

Pay-per-click (PPC) is an effective marketing strategy that allows businesses to place their advertisements on the web and gets paid every time someone clicks on the ads.

PPC can help your business with the following:

  • Promote your new products/services
  • Increase sales leads and eCommerce transactions
  • Reach a wider audience and target your potential customers quickly
  • Generate quality traffic to your website

Social media marketing is a form of digital marketing that aims to promote brand awareness and market products or services through social media channels, like Facebook, Twitter, and Instagram.

Social media has become the most viable digital marketing strategy that every business can use to reach their target audience. It has proven effective in creating awareness about products and services, and generating new leads and converting them into sales.

Yes. It’s the most effective and fastest way to attract customers, increase brand awareness, and build a strong reputation across the world.

SEO experts help your website rank better in search engines. Better ranking generates more traffic to your website, providing more opportunities for revenue streams.

SEO entails a high number of strategies to optimize your site. A fusion of online marketing and SEO is a good way to achieve higher optimization. Unlike short-term advertising, SEO provides tenacious results.

Content is king. Remember that your online content is meant to provide users with a fresh, unique, and useful copy. A great content does not only invite your visitors to visit your website, but it also improves its overall online presence.

There’s no fixed number as to how many backlinks are needed. Preferably, you can tap a professional digital marketing team and ask for the recommended number of backlinks needed to enhance your ranking.

SEO see backlinks as positive votes on your website. It extremely links your backlinks together, giving your visitors better browsing experience. Together with high-quality backlinks, you’ll that your competition searchers will actually break up to the top. No matter how high quality your website is, it doesn’t matter if it has no links on its own.

A page title is the main text that describes a web page.  It is the second most important on-page SEO which appears in three key places: search result pages, browser, and external website. Meta description tag is a snippet of HTML code that describes and summarizes the contents of your web page to search engines. Both Page Titles & Meta Description tags help in website ranking.

Yes. Every month, your SEO provider will send you a report that highlights your website’s ranking and how well the current strategies are doing.

Yes, your website can be banned if you perform unethical SEO activities.

If you want to learn more about digital marketing and how it can affect your bottom line, don’t hesitate to talk to our experts.  

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