Johnston’s Heating & Cooling, LLC is a full-service heating and cooling company that provides HVAC repair, maintenance and installation for all types of air conditioning units, heat pumps, furnaces and indoor air quality products.
Johnston’s Heating & Cooling aimed to establish a brand with qualified lead lists both on their existing website and social media platforms. They lack digital marketing strategies and only had minimal marketing infrastructure and assets to build upon. Their website was not SEO-friendly. Their existing Facebook and Instagram accounts even had poor conversion rates and didn’t provide enough engagement. The company desired to simplify the site’s search functions, implement better graphics, and use more organized contents to streamline mobile users’ experience across devices.
The very first step our team at Cornerstone Marketing Solutions did for Johnston’s Heating & Cooling was website rebuilding and re-designing. The new design and functionality were strategically applied to offer a more intuitive and mobile-friendly experience for visitors. We have implemented a comprehensive content strategy such as blogging and social media distribution as well as worked on new graphic designs to make the site more visually appealing.
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