About Johnston

Johnston's Heating & Cooling Logo

Johnston’s Heating & Cooling, LLC is a full-service heating and cooling company that provides HVAC repair, maintenance and installation for all types of air conditioning units, heat pumps, furnaces and indoor air quality products.

Organic Call Leads Before
Year 2018


Organic Call leads After
January 2019 TO January 2020


CASE STUDY 2017 - 2018

Increase in organic leads


Increase in organic traffic


First page visibility for HVAC terms


The Challenge

Johnston’s Heating & Cooling aimed to establish a brand with qualified lead lists both on their existing website and social media platforms. They lack digital marketing strategies and only had minimal marketing infrastructure and assets to build upon. Their website was not SEO-friendly. Their existing Facebook and Instagram accounts even had poor conversion rates and didn’t provide enough engagement. The company desired to simplify the site’s search functions, implement better graphics, and use more organized contents to streamline mobile users’ experience across devices.

Our Solutions

The very first step our team at Cornerstone Marketing Solutions did for Johnston’s Heating & Cooling was website rebuilding and re-designing. The new design and functionality were strategically applied to offer a more intuitive and mobile-friendly experience for visitors. We have implemented a comprehensive content strategy such as blogging and social media distribution as well as worked on new graphic designs to make the site more visually appealing.

The Results

Choosing Cornerstone Marketing Solutions means selecting a digital marketing company that provides real results. Check our what Johnston’s Heating & Cooling achieved with us by downloading our full case study below.


Begin with us!

By choosing Cornerstone Marketing Solutions as your marketing agency, you will have the ability to tap into our resources, knowledge, and experience.

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