As we bid goodbye to 2019, it’s a safe bet that the new year will bring greater challenges for digital marketers. Start mapping out your marketing goals for 2020 with these S-M-A-R-T digital marketing New Year’s resolutions.
Stop Focusing Your SEO Campaign on Keywords
Since search engine algorithms are constantly evolving, you shouldn’t limit your SEO success to keywords alone. Focus on building organic links from reputable websites, creating engaging topics and highly valuable content, and promoting good user experience.
Although keywords are important, putting it at the forefront of your SEO strategy won’t be enough to convert traffic to loyal customers. Finding balance in all key aspects of search engine optimization is the key.
Invest in Video Marketing
Why exhaust your audience with heavy reads when they could watch your content in a 3-minute video with the same message? A study by the Content Marketing Institute says that videos can generate about ten times more comments, shares, and engagement than other forms of web content. Video production takes money, effort and time, but it offers a huge payoff when done right.
Focus on Social Media Branding
As a social business, your social media interactions should be aimed at developing an authentic relationship and an ongoing conversation and bond with your customers. How is it possible? Work on your social media branding! Don’t forget to engage your audience more authentically at every touchpoint.
Optimize Your Website for Voice Search
Every day, about 3.5 billion voice searches are performed on Google. Ideally, your website should be optimized for personalized content and a quick search to improve user experience. With voice search, your website can deliver faster results at your user’s convenience. This 2020, start incorporating voice technology for greater traffic and sales.
Create More Meaningful and Engaging Content
The more users interact and engage with your content, the more chances you’ll increase your brand’s reach. Tailor your content based on the preferences and needs of your individual visitor. Your content should continue to address their needs and educate them while establishing trust and engagement.
Move Out of Your Digital Marketing Comfort Zone!
Do you think you’re falling behind the latest trends in digital marketing? That’s because you don’t want to take risks, explore, and move out of your comfort zone! Make the year 2020 your starting point in leveling up your game and actively integrating new and effective trends in your digital marketing campaigns.
Make these resolutions your ‘2020 digital marketing success checklist’ to ensure that you’re on the right track. Keep in touch with us at Cornerstone Marketing Solutions for more updates!