Your COVID-19 Survival Kit: Smart Marketing During a Crisis

Your COVID-19 Survival Kit: Smart Marketing During a Crisis

With the ongoing coronavirus outbreak, global economies and businesses are slowly deteriorating. If you want your HVAC or plumbing business to thrive instead of just survive this crisis, now is the time to start working on these smart digital marketing strategies.

Master the No-Contact Sales Approach

During this crisis, it’s essential to limit direct, person-to-person contact with your customers. However, it doesn’t mean that you stop taking care of their needs and you stop making sales. You now have the option of offering virtual HVAC estimates. Make the community realize that meeting an HVAC or plumbing contractor in their homes is not required to get an estimate.

If you need help mastering this system, then you may watch the recording of our expert-led live webinar on How to Master the No-Contact Sales Approach here:

Offer Special Discounts

Even during a crisis, your business can keep its revenue flowing by offering special discounts to customers. Seize this opportunity to engage with them and show support and help while they are at home browsing for some discounts. This way, you can keep your business running and maintain a steady stream of ROI.

Invest In Pay-Per-Click Advertising  

With some businesses closing and others are struggling during this crisis, how will your business make up for its loss? Simple—get your hands working on paid ads!

While many of your competitors are busy panicking about COVID-19, we can use some basic tactics to bring your PPC cost down to just a few bucks per click, sinking your cost per lead to something more affordable. This will reduce your average cost per lead, which will eventually bring in more targeted traffic that sticks around, boosting your conversion rates in the long run.

Highlight Your Brand’s Benefits

Your brand exists to offer value to your customers, so communicate its benefits while people are on quarantine. Tell stories on how your business can ease their burden in times of crisis. Focus on creating immersive and helpful content that can educate, entertain, and inspire them while they’re stuck at home.

Take Advantage of Social Media

People are using social media more than ever. Make sure to utilize your social media channels to keep your clients informed with your business. Update them of what you’re up to and what you’re doing to help them during this pandemic. Technically, just being active online is enough.

Boost Your Local SEO

In these times that people are looking for the nearest destinations for supplies and services, you want to make sure that your business is optimized for local searches. Your target customers should be able to easily find you first when they search for something they need. Not only it boosts your brand’s exposure, but it also gives you the chance to lend a hand during this crisis.

When your business can swiftly adjust to these marketing ideas during this crisis, you will surely come out of this stronger than ever!

If you need help with your digital marketing during the COVID-19 crisis, contact us online or schedule an appointment with us today!

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