Your website is your business’ forefront to billions of people online—and its landing page serves as the foundation of its success. If you’re running plumbing or an HVAC business and trying to drive more people to your website, then you’ll need a compelling landing page that will convert visitors into sales. If done right, it could be your marketing gold mine!
Here’s why a successful landing page makes a pot of gold.
Paybacks of a Good Landing Page
Works While You Don’t
This is, by far, one of the fantastic benefits that your business can enjoy. If your landing page is set up for lead conversion, then you don’t have to worry about generating leads and sales because it will work on your behalf.
With engaging content, visitors are automatically persuaded to check out what’s in there for them and may opt to sign up or purchase an offer. The entire process is automatic—so you can sleep, rest, or even go on a vacation while it works.
Promotes Sales Conversions
Your ultimate goal is to close a deal—and it’s universal in business. A good landing page should convince people to take action—either to make a call, fill out a form, or buy a product. The landing page is the sales page itself and it’s an effective way to promote your business, win customers and build your brand. A clear and concise call-to-action gives you greater chances of converting visitors into paying customers.
Improves Your Local SEO Ranking
A landing page that is geared towards search engine optimization can lead you to success. With the tough competition going on, you need to be continually generating organic content to keep your local SEO ranking on top, and this is where a good landing page greatly helps.
With a combination of persuasive content and targeted links and keywords, you can increase more traffic in various search engines and catch more of your target customers in no time.
Increases Business Credibility
Without a credible landing page, your 15-point bullet company features and selling propositions are all meaningless. The critical factor that drives people to buy your product or service is your credibility—and your landing page can help boost their trust in your business. If your visitors don’t believe in you or your landing page, then there’s a tiny chance you can get them to trust what you have to offer—even if it’s so enticing.
Gets Rid of Long Forms
We’ve all been through this. Long forms can be scary and discouraging to anyone. It will only result in your potential leads to move and not take the opportunity to experience your offers.
Just like how you wanted every transaction to be simple, customers feel the same. With a good landing page, you can skip the long forms and directly lead your visitors to where they should go.
Promote Brand Awareness
Creating an impact and letting the world know about your business is what really matters. Every company must maintain a unique image. The same when creating a good HVAC or plumbing landing page, it’s essential that the content, style, layout, and feel match with your company profiles. A landing page is a replica of your business that allows people to learn more about your brand, thus providing you with more valuable leads.
Keys to a Sales-Driven Landing Page
There’s no shortcut in creating a good landing page, but there are tips and tricks that can be useful, such as these:
- Focus on your customers—not on your business.
- Do away with long and complicated content.
- Keep your tone consistent.
- Create a clear and compelling call-to-action.
- Keep it simple.
- Don’t forget about testimonials.
- Give it a sense of urgency (time-based).
- Don’t ask for too much.
- Be honest.
- Get an expert digital marketing company to work on it!
Sounds like a lot of hard work?
Well, not really, but we admit that it would require strategic marketing planning and approach. As an HVAC or plumbing business owner, you probably don’t have a background in web marketing or you don’t have the time to get it done.
So, if you need help making sure your website not to mention your landing page is working for you and your business, let us know. We’d love to help!
Schedule your appointment today to discuss your marketing goals with our experts!