Backlinks are a crucial part of successful search engine optimization. They can even be seen as the foundation of SEO. Backlinks are real links that are directed and connected towards your website. Another name for them is inbound links. Google loves backlinks! In their eyes, backlinks of good quality make your page relevant and will promote your site to the top listings when a search is performed. They help determine the relevance of keywords in connection to websites. Therefore, for a backlink to be seen in a positive light, it needs to have content that is related to your site. If it isn’t, it is seen as being irrelevant. Search engines notice this, in fact they even prefer backlinks that have been added slowly and steadily. They do not want deceptive backlinks that are considered to be hidden links and automated generated websites that do nothing but provide backlinks are a no no! Google has a name for these; “link farms” and if you use them on your site, search engines can penalize you, or even ban your website. Backlinks have another purpose besides stimulating SEO. They can drive people to your site, especially if you use reciprocal back linking. In a nutshell, this means you can exchange links with other website owners to help increase each other’s rankings. Just make sure the link swapping is relevant content wise and that the links are trustworthy. If you link to a bad website, Google will consider this negatively. Be aware about linking websites that share the same IP address. A search engine can view this as deception. With careful consideration, backlinks have a positive effect of SEO and sending people to your site. Just use them correctly so search engines don’t penalize you.