When done right, content marketing is extremely effective. But if your content marketing efforts aren’t making any progress to your business, you might be doing it wrong.
Here are the 5 deadly sins of content marketing and tips on how to correct them.
SEO-optimized content helps drive traffic to your website and attract potential customers. But if you overdo it by stuffing your content with keywords, it cuts down your conversions and audience over time.
If you’re trying to get on the first page of Google, you should prioritize comprehensive, high-quality content over keyword optimization. Focus more on delivering information that’s truly helpful and relevant to your target audience.
Don’t expect the content to market itself to your customers and encourage them to make purchases. If you keep repeating a single CTA (call to action), you’re doing it absolutely wrong. Your job is to create an inviting, relevant, and specific call-to-action that commands and provokes your audience to take action. With every CTA, think of what your customers can get from it.
You communicate with your customers through your content. In some instances, you may fail to get your message across to your audience not only because of poor content quality but also inconsistency. Don’t stop updating your content even when it seems enough. A consistent effort of feeding your audience with unique and relevant information is beneficial to your business in the long run.
Making Assumptions About Your Audience
Guessing what your customers are interested in isn’t how things work in content marketing. What seems interesting to you may not be interesting to them, so don’t make false assumptions about your audience. You have to get to know them, reach out to them, and understand their needs and wants. Research the trends that catch their attention and describe who they really are.
You’re With the Wrong Marketing Agency
Having a solid content marketing strategy isn’t enough. You need a team of content marketing experts who know how to boost your brand, generate leads and build authority in the online world. Being with the right digital marketing company gives your business an edge over its competitors. Make sure you’re investing your money with the best one.
Have you committed any of these deadly content marketing sins above? If you’re into high-level content marketing, Cornerstone Marketing Solutions can help make it happen. Let us know your digital marketing efforts and we’ll help you get through it professionally and effectively.