Social Media is always changing, it is a marketing professionals dream to have so many tools at their fingertips. However, it is crucial to keep one step ahead of the game. Here is a look at some platforms you may not be familiar with, but can be extremely useful. ADDVOCATE Sometimes your employees can be a great way to get the word out about your company. If they don’t mind sharing information on their personal accounts, Addvocate can assist them. A browser plugin can be installed and employees will get content recommendations directly from a marketing team. Statistics are then generated showing how many clicks, looks, likes and bings are being generated! SWAYY Swayy brings you content in the form of articles and allows you to determine if you want to share them by automatically bringing up your social media platforms such at Twitter and LinkedIn. There is no easier way to share information with the masses across your many media platforms. COMPFIGHT People love a great visual! Photos, artwork and catchy memes can really draw attention to your blog, webpage, social media account or article. To find photos that have a creative commons license, meaning they can be used commercially use Compfight. By performing a quick search, this program will scan through Flickr and find the best photo for your personal use. Remember to give attribution to the photographer! TAGBOARD The hashtag craze isn’t going anywhere soon! This tool allows you to see what conversations are being had in social media based around hashtags by pulling content associated with them. This is great for brand monitoring and content curation. POST PLANNER If you are organized and have the ability to plan your social media content ahead of time then Post Planner can be your best friend. It allows you to schedule content ahead of time and receive analytics about the post. RIGNITE If your employees work in a team setting then Rignite is for you. Rignite allows teams to have discussions and chat groups/forums within it. So for people working on the same account, this sets them up for super productivity because team members can see what their colleagues are doing and not repeat tasks.