Why is having a strong online presence important? Because Google estimates that up to 97 % of people utilize the internet to search for local businesses. If most of your clients and customers are online then you need to have a strong online presence. Your marketing strategy needs to focus on outbound marketing to strengthen your brand in the eyes of established clientele and inbound marketing to catch the attention of new customers who are not familiar with what you or your company offer. Of course, you need to start with your website. No matter how big or small your business it, what you sell or services you offer, your website is one of your most important marketing tools. It generates new business and keeps customers returning. Once you have your website designed how you want it and are happy with your content it’s time to focus on SEO Marketing. Your website has to be easily found on search engines. The goal of SEO marketing is to ensure search engines find your website organically and not as a product of paid results. If your website appears high in search results, there is no doubt it is going to drive more business your way. People tend to gravitate towards the information that pops up first when they carry out a search. If you want your company to be seen, SEO marketing deserves your time and attention. Be sure to upload new content on your page, search engines appreciate this! For example add a blog or event calendar to your page. Make sure the information on your page is updated and correct. Make sure keywords are used, and crosslink! If you have more questions about SEO marketing, contact B Online for assistance.