It is a misconception that Pinterest is not designed for businesses, and is geared towards personal hobbies or DIY projects. If used properly, Pinterest can have a positive effect for businesses.It is a site experiencing rapid growth and attracting millions of users. So it is recommended that you jump on board! Statistically, the majority of Pinterest users are women, so it can be a way to help reach a demographic you may not be tapped into.
There are a couple of steps to take to utilize Pinterest to the fullest. First, make sure you create a business account, this will give you analytical tools targeted to promote your business. Pinterest actually has a business center to help guide you through this and provide many resources for you to use. It can walk you through pinning, using key words and setting up links on your website and other social media platforms. Pinterest is very easy to link and integrate with your other platforms.
Second, remember that Pinterest is a Visual Social Network site, the key to success is having engaging visual content. So have a plan, how do you want your company to be visually represented? What images will you use to engage people, to get their attention and share your pins on their pin boards? Do you want all your pins to have a common theme?
Third, what boards will you create? Look out for categories and topics that represent your business, services and products. What will appeal to your targeted cliental? Make the title of your boards interesting and eye catching.
Fourth, follow other companies and boards similar to yours. Engage with users, see what is being re-pinned and build your own Pinterest community. Add web links to your pins that show the source (hopefully your website) and this will guide people towards your site, increasing traffic.
Fifth, decide how often and at what time you want to pin. If you are pinning late in the evening and noticing you are not getting many re-pins, then consider pinning earlier. Research has shownthe most popular time for pinning is between 2-4pm.