What is SEO and why your business needs it
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. SEO plays a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well. Considering that the majority of business and advertising is done online, the results that SEO can bring you are unmatched in the modern business world. Here are some examples why investing in your SEO is a good idea. It still works – First and foremost, the tec... Read More
Different Strategies To Drive Traffic To Your Website
Lack of website traffic is one of the most common challenges business owners can face. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. Here is a list of strategies that Forbes recommend that could help! Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. Start a forum on your website – An active forum can quickly begin ranking for long-tail keywords. They’r... Read More
Instagram: It isn’t just for funny pictures anymore.
Instagram is a photo sharing app that was mainly utilized as a friends sharing pictures with friends instantly platform that started back in 2010. The difference was they reformatted the downloaded photos to a square shape similar to a Polaroid instant photo from before the digital craze. Sharing photos of your businesses products and services on Instagram helps gain popularity and shows the public who and what you are without saying it. Millions of people young and old are following other users on Instagram to get sneak peaks of new products, a behind the scene view of a business, social, business, or community social events, and also crea... Read More
What is LinkedIn and should you create a company page for your business?
LinkedIn is a useful free tool to market your business. With close to 400 million members, LinkedIn helps get the word out about your company’s products or services in a quick, easy, free platform. What most people don’t know is that their interactive website or mobile app helps guide you through how to create a company page and what the steps are to add as many connections as you can to get the word out about how fantastic your business is and what you have to offer the public. You can add events, videos, pictures, and even products that are offered by your company quickly with the help of a tutorial. Looking for high quality employees... Read More