Marketing your HVAC business can be costly- we understand that. It can be hard to pull the trigger on a successful HVAC marketing when it has to cost a pretty penny. But you can be smart with your marketing budget. Here are 5 marketing ideas that could provide big returns to your business.
Having a strong online presence in today’s business environment is critical to building trust among your existing and potential customers. Your HVAC business should have a website where customers can easily look up to whenever they need more information about your business. Your website should be responsive and optimized so it can be easily accessed using different devices. It should always be updated and should mirror your business products and services.
SEO and Paid Search
Having a website is like having a brick mortar space on the online environment, and SEO and Paid Search serve as your online signage. Getting a Search Engine Optimization (SEO) service ensures that your website is set up for rankings on search engines such as Google and Bing. If your website does not appear on top 5 searches on Google, then you could be missing potential clients when they’re searching the keywords ‘’HVAC Services + your city”.
Paid Search is the sponsored version, which means you need to pay every time your business ad is clicked on. For instance, if your business is not showing up using the keywords “HVAC Services + your Location”, then another option is to pay Google on ranking for that keyword phrase. A combo of SEO and paid Search is a good idea to dominate online rankings.
Social Media Marketing
Before you revamp your business’ social profiles, it makes sense to review your social media marketing strategy to ensure future improvements. Before jumping into this form of marketing, be sure you know where your customers are likely using content and be sure to integrate it with your social media channels.
In today’s business environment, the power of content brings more awareness to your HVAC business. Blog content is a valuable tool to promote your business since it provides viewers with useful information that are relevant to your business. At a loss for HVAC subjects to write about? Ask your team, or hear from your sales reps. Or, you can get an expert blogger to write for you.
So, there you go. These are just some of the many ways to promote your HVAC business. Always remember that with every marketing campaign, a clear goal and effective strategy are the keys to taking your business to heights that you want to hit.
Seek for professional help when needed. For more tips and assistance, contact us at Cornerstone Marketing Solutions.