A keyword may seem simple, but there is more to it than just typing in words in a search engine and hoping for the best. The success of a website can be determined by the ranking of keywords. Getting a high return based on keyword research is crucial in the field of “search marketing”. It is recommended that some time be spent locating which words are the most popular, relevant and seen as important in your individual market. The correct keyword demand can help you target phrases and jargon to use to generate increased traffic to your site and business. Keyword research can help you identify what changes are occurring in the market, meaning what are people/consumers searching for? What are they seeking? SEO professionals know how to utilize researched keywords to make sure they reach higher rankings in search engines. Finding the most successful keyword is then an entryway into knowing similar keywords will be just as successful. Using a simple thesaurus can help with this, but there are keyword suggestions tools out there as well such as “Google Adwords Keywords Planner”. It can be tricky though, you need to pick a relevant keyword, one that has limited competition but a high number of searches. Limited competition can mean a high rank in search engines. Yet keywords that don’t have as much competition are ones that are not searched for frequently which means it will not generate the desired amount of web traffic. This is where a good SEO marketing company will make the world of difference in making sure you generate web traffic to your site and business via keyword searches.