Have you ever realized how crucial it is to have a sensational email content for your branding campaigns? Optimizing email content with a well-planned and brilliantly implemented branding strategies is the key to a successful online business. We at Cornerstone Marketing Solution can help you leverage email content by working on the following. Reach The idea of ‘reach’ is very different between email and social media. When it comes to social media, “Potential Reach” refers to the amount of followers. For instance, you have your own brand HVAC and its potential reach in Facebook is around 12k. That is just the number of Page Likes. Your content just reaches a small part of that. Email is only responded by a fraction of subscribers. However, you will find some sort of difference. The actual message will meet its destination. Next, the person has the choice whether to read or not. Now, let’s face it. According to latest research, 14% of all email messages have either gone missing or blocked and 4% were transported to the junk folder or to the spam. Penetration You will find out that there is more than 3.2 billion of email accounts at present. Take note that 95% of all online consumers acquire and use their own email, while 91% verify their email once every day. Thus, there is no competition. Simply put, it is such one of the integral parts in our lives to have email. Customer Database and Segment User Information Given that you can segment the database of your users or clients with email, you can send freely targeted marketing campaigns which will lead to enhanced sales conversion. For instance, if you will be offer HVAC services, you can find absolutely everyone within your database for whoever purchased your products or services. At the same time, you will be able to send them an email when there’s something new in your portfolio. You are now then using your customer database in order to relay the most important messages to your potential customers. And it’s a good thing for your marketing campaign. Cost-efficiency Probably, the most appealing benefit of email marketing is that it is cost-efficient. There are no postage fees, no print and no advertising charges. Email marketing is reasonable as marketing gets. In fact, recent stats show that email-marketing carries around $40 for each $1 spend, display, outperforming reach as well as social marketing. What makes an email content work? It is likely that every individual is acquainted with email newsletters. To tell you straight—it could waste most of your time. There would be some email pitches that annoy you, not to mention downright spam. What actually matters is the value exchange- which is the essential information for your potential customers’ valued time. More importantly, they should understand that they can give you trust and hope. To leverage the power of email marketing for your business, contact CSMS team today!