There is an endless supply of websites out there, but not necessarily an endless supply of people going to YOUR website. To be competitive, it is important to stay on top of how people are getting to your website and track it. One way to do this is by using Google analytics. In a nutshell, it is a free tool that allows you manage and track your site. It can show you what keywords are attracting attention, or even turning people away. The first step is to set up your Google Analytics account. You will find links showing you how to place the code on your website and set up a profile. Adding the code will not affect how your website looks or is viewed. Once you have done this you can view your report. You will be able to obtain lots of great information from the report. Some of the most important points will be a)The types of visitors going to your site. How often do they visit? Where are they from? b) The source of traffic. How did people get to your site? How did they find you? C) If you are selling items from your site you will find the Ecommerce tab extremely useful. Each tab contains a subreport that will give you even more insight about traffic coming to your webpage. Look over them to pinpoint what information you find useful and what you don’t. You can also navigate through this by using the dashboard. To gain a clearer look into all the data you are obtaining be sure to adjust the time range function. It can be changed to a weekly, daily, or quarterly setting. Data tables and graphs can be used to arrange the information you are receiving. This can help you see what is working on your website the best in a clear, visually pleasing method. An email button at the head of the reports will allow you to share your findings with employees so everyone is kept in the loop. Google analytics is an easy to use tool that will help you maximize the full potential of your webpage.