Whether you own a salon, a restaurant, or an HVAC company, every digital marketing expert will advise you to do local SEO because of the benefits it offers. If you think your business isn’t showing up on top of local searches, then maybe it’s time to go get your A game.
Learn how local SEO plays a vital part in your business.
Local SEO Helps People Find Your Business
Before buying anything, whether it’s a product or service, people would prefer to do a pre-search on Google to know what’s available in their local area. One reason why your business should invest in local SEO is to help these local searchers find your business. If done right, local search marketing can help you get potential customers and bigger audience online.
Local SEO Helps Grow Your Brand
There’s a lot of businesses that are competing for local search rankings, which is why you have to make sure that your business comes out FIRST on Google. This is where local SEO can help! When someone searches for products, services, or whatever they need, you want them to know that you have those – at a place nearest them. With local SEO, you can reach out to more customers, which will help your brand grow.
Local SEO Leads to a Higher Conversion Rate
Statistics says that 61% of local searchers called the business, and 59% ended up going to the physical store after searching online. Local SEO can drive higher traffic on your business, therefore, providing a higher conversion rate. It influences the person to take action to their search – whether to hit the ‘call us’ button or visit the store. These people who searched for localized items or information are more likely to convert into potential customers.
Local SEO Helps in Establishing Long-Term Networks
Having a business isn’t all about competition or being the best; it’s also about establishing strong partnerships with businesses in the same niche. With this, local SEO can help you find businesses or service providers in the same marketplace with whom you can build a long-term partnership. With the right business partner, you can create better ideas for higher profits.
Local SEO isn’t everything in digital marketing, but it surely has a great impact on your business’ visibility and exposure online. If your business isn’t on top of local rankings yet, local search engine optimization can help you.
Looking to optimize your business for local SEO? Talk to our experts at Cornerstone Marketing Solutions, and we’ll guide you throughout the process.