Digital Strategy in Time of COVID-19 Crisis

Digital Strategy in Time of COVID-19 Crisis

As COVID-19 continues to disturb the global economy, digital marketing becomes more important than ever. Many businesses are going all in with digital channels to stay connected with their customers and survive during these difficult times.

The following tips and strategies, compiled by Cornerstone Marketing Solutions, will help you maintain and even grow your business during COVID-19.

Build an Effective Website

If a picture is worth a thousand words, your website tells a lot about your business. It serves as the backbone of your business—a primary source of information and communication for your current and potential customers. Now is the perfect time to utilize and nurture it to engage your visitors and generate sales.  

Your website must:

  • Be easy to navigate
  • Showcase your expertise and highlight up-to-date testimonials
  • Provide high-quality content
  • Be mobile-friendly
  • Be organized yet appealing and not overwhelming
  • Have a chatbot, lead form, call-to-action (CTA), and social media-integrated buttons

Too many to handle? Our professional team can do the job for you.

The Power of SEO and Content

With many businesses transitioning to online marketing, how do you stand out in the crowd? That’s where the importance of Search Engine Optimization (SEO) steps in. SEO marketing gears up your website and makes sure it stays on top of search engine results.

Remember that you cannot drive profits and grow your business without visitors. SEO helps build your brand and credibility, earn more traffic, and increase customer engagement. It’s a bit of a complex strategy, but it can make a big difference. 

Blog, guest posts, and other articles in your site open greater opportunities to promote your business, attract new customers, and generate sales. Your challenge is to create effective content to get the attention of your target market. You can use infographics, case studies, and videos to educate and engage your visitors.

Social Media Marketing

If you want to know how you can reach more customers and capture their interests during this time of social distancing, then connect to them through social media platforms. Leverage your blog, post updates on your products and services and positive reviews from customers, and run ads on Facebook or Instagram to encourage purchases.

PPC Campaigns

Pay-per-click (PPC) campaign is an excellent tool to reach your target audience, increase brand exposure, and generate more leads. All ads can be tailored based on your needs and budget, providing you with a low-risk advertising option with a great value for your money. During the COVID-19 crisis, it’s more important than ever to push your campaign harder in order to boost your rankings and outrank your competitors.

Need help with your digital marketing during these “interesting” times? If you have any questions about how CSMS can help you develop your post-COVID marketing strategy, please contact us online or call us at 214-319-8210

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