Different Strategies To Drive Traffic To Your Website

Different Strategies To Drive Traffic To Your Website

Lack of website traffic is one of the most common challenges business owners can face. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.

Here is a list of strategies that Forbes recommend that could help!

  1. Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.
  2. Start a forum on your website – An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
  3. Start a Facebook group that drives traffic to your site – Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
  4. Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
  5. Answer a HARO query – Answering a pitch only take a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site.
  6. Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers.
  7. Optimize your existing posts – Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.
  8. Demote irrelevant Google sitelinks – While Google sitelinks are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed show up. You can do this from within Google Webmaster Tools.
  9. Make the most of Facebook links – Be sure to include links back to your site in your About page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones.
  10. Get on YouTube – YouTube drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit.
  11. Add text to your blog post images – Try including your post title and URL in your blog post images for optimal effect when pinned or shared.
  12. Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and info to build relationships and drive traffic to your site.
  13. Arrange an advertising swap – Trade banner ads with a complimentary site in your niche.

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