In today’s fast-paced digital environment, a quick online search makes it easier for consumers to find and connect with businesses for their needs. With roughly 2 million HVAC websites on the internet, how do you get yours on page 1?
Check out these six (6) tips to develop a killer website for your HVAC business.
Provide High-Quality Content
Have you come across a beautiful website but can’t find the information you’re looking for? It’s quite disappointing, right? It’s great and all, but it doesn’t mean much. You should populate your HVAC website with high-quality content to generate leads. Showcase your work, highlight client testimonials, and provide valuable tips through blog posts and FAQs. Don’t go overboard, though.
Make It Mobile-Friendly
Did you know that more than 50% of HVAC searches happen on smartphones? Homeowners rely on their mobile devices as a primary source of information about local businesses and service providers. That means potential customers could be checking out your website right now using their smartphone or tablet. So, how do you make it mobile-friendly?
Here are some points to take note:
- Your website should be easy to navigate.
- The text needs to be readable, large enough to click.
- It should have a Call-to-Action (CTA) button and Lead form.
- Install a chatbot.
Sounds a lot of work? Let our professional team do the job for you.
Step Up Your Social Media Game
Social media marketing is another excellent strategy to promote your business, engage current and potential customers, get reviews, drive traffic, and create brand awareness. Don’t miss out on leads and set up your business account across major social media channels, such as Facebook, Instagram, and Twitter.
Be sure to keep each page up-to-date, and make it all count—promote specials and offers! This can lead to a significant boost in your website traffic, taking your business into new heights. If you’re not social media savvy, you might feel overwhelmed with the idea—but don’t worry because we can help!
Keep It Clean Yet Appealing
Avoid crowding your website with too many graphics, boxes, and effects. In fact, 75% of customers judge the company’s credibility based on their first impression of the website design. That tells you to think the most important information to convey and organize it neatly. Make it simple yet appealing, not overwhelming for the clients.
Read this blog to know the signs that you need to revamp your website.
Don’t Hide Your Contact Information
Having a unique content and aesthetically pleasing is great, but don’t forget the basics. You need to have a contact page that contains your business’ location, phone number, hours of operation (if applicable), and the service areas. Of course, your goal is to generate revenue and build a strong connection to prospects.
Display Fixed Rates or Estimates
Current and potential customers want to get the pricing information about your products and services. If possible, provide a few fixed rates so they won’t need to jump through hoops just to get an idea. You can also outline an hourly fee or indicate if there are no hidden costs.
Take your HVAC website to the next level of success. Get in touch with us at Cornerstone Marketing Solution today!