5 Ways to Respond to Search Trend Fluctuations Due to COVID-19

5 Ways to Respond to Search Trend Fluctuations Due to COVID-19

Due to the coronavirus pandemic, we’ve seen drastic changes in how businesses and consumers behave. As a result, search trends are projected to continue to change, along with the rising demand for products and information. Make sure your business is up for these changes, so you won’t be left behind.

Here are smart action plans to keep your brand visible on Google search results.

Adapt New Keywords With High Search Volumes

To be found online, your business should draw attention using new search terms that have become popular these days. Begin by identifying emerging keywords that are essential to your business and target audience. Use reliable keyword research tools that will put you in front of today’s trending topics and help you stay abreast of what people are currently searching for.

Create Targeted & Quality Content to Keep Your Customers Engaged Online

Now more than ever, you need to help Google in understanding what your content means. As people turn to online resources to purchase products and services, you should focus on creating targeted content to attract new customers to your site. Take time to learn how your content can help them with their interests and concerns during this time of need.

Don’t Stop Your SEO Efforts

With limited access to products and services because of the pandemic, more people will go online to acquire their needs. The reality is that when people stay at home, they are searching more rather than less—so don’t ever stop your search engine marketing efforts. Whether organic or paid, search engine advertising is still one of the best ways to reach potential buyers.

Invest in Link Building

The COVID-19 might have forced you to rethink and reorganize your marketing strategies, but if you began investing in link building, it’s a good start to improve your brand visibility. Earning valuable and high-quality links from reliable external websites will increase your chances of ranking higher in search results, helping you generate more organic traffic. Take note—your outbound links should be genuinely helpful to your visitors and relevant to the current situation.

Update Your Messaging in Ad Copies

Do your ad copies align with the present situation? Are they relevant and up-to-date? Now is the time to be considerate about the tone, visual imagery, and the entire message of your ads. Especially if your business operates in multiples areas, it’s best to adjust your messaging by region for local searches.

The effects of COVID-19 on the search landscape can’t be overstated. Let us help you respond to these changes and ensure that your digital marketing campaigns remain strong throughout the COVID-19 crisis.

Talk to us at Cornerstone Marketing Solutions for expert digital marketing services. Contact us at 214-319-8275 or book an appointment here: www.calendly.com/jonathan-csms

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