If you think that getting more service calls makes your HVAC business profitable, you’re wrong! The last thing you want to do isn’t accepting calls from sure customers, but chasing down payments from completed projects.
Making money in the HVAC industry doesn’t have to be tough. Here are five (5) expert ways to make it happen.
Improve Your Scheduling Method
Imagine if you’re getting ten or more service calls a week—that’s a lot of cash that you can make! However, if you can’t effectively squeeze money from each call because you failed to meet your client on time, then that’s a lost cash opportunity.
Creating an effective scheduling process and visualizing customer appointments can help manage your daily or weekly service schedules. The goal here is to accommodate all service calls and quickly dispatch your crew while cutting down the transit time from site to site. Discover distances in between waypoints and make a daily route plan to make sure you won’t miss any of your appointments.
Use a Better Sales Technique
Aren’t you happy with your cash flow statement in the past few months? Then, maybe it’s time to dig into your sales processes and implement a new sales strategy. An effective sales technique for your HVAC business is positioning your brand in the online market where it reaches more buying customers. Grow your email list and optimize your website for mobile devices. Where there are more people, your business should be there also.
Ask for Deposits—Because Why Not?
In fast-food restaurants, you pay first before you can enjoy your food. In movie theatres, you first buy a ticket before you can get a seat and watch the movie. You probably find the process of asking for deposits a bit difficult and uncomfortable—most HVAC business owners do. So, should you still do it? Why not! When you require an upfront deposit from your customer, it doesn’t mean you’re trying to get away with anything. It’s just that you literally mean business.
Collecting deposits from sure customers can improve your business’ cash flow. Before charging your client with deposits, decide on the amount suitable for the service. Also, consider the size of the project. But, don’t make it look like you’re just after the money. Your customers should feel that their satisfaction still comes first.
Upgrade Your Invoice Strategy
A disorganized invoicing strategy can easily sip your money through the cracks. You’ll lose your chance of getting paid as soon the project is done. Creating a solid and tight invoice strategy can help you make a pile of money much faster. By being organized in your invoicing methods and following-up for payments in a friendly manner, you can encourage your clients to pay on time.
Offer Convenient Payment Options
Don’t make it hard for your customers to send payments. The more convenient your payment options are, the faster you can get paid. Make sure you’re not missing out on today’s technological and convenient payment options like ePayment, debit, and credit. Think of all possible payment methods that your clients can adopt, and then pull out the most convenient options for them. When you’re running an HVAC or any kind of business, you’ll find the best ways to grow your profit and make more money.
Learn more business strategies for your HVAC company from our professionals at Cornerstone Marketing Solutions.