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5 New Digital Marketing Updates You Should Not Miss

Posted on 16th November 2018
Written by Admin

5 New Digital Marketing Updates You Should Not MissAre your marketing strategies no longer effective as they were before? You are probably stuck with the outdated digital marketing techniques. Online marketing evolves from time to time, and you need to stay at the forefront of the latest marketing trends. Step up your game and get your business ahead of the competition with the latest marketing strategies.

Here are the five new digital marketing updates you should not miss:

Social Messaging Apps

There’s more to social media messaging apps than just sending texts and emojis to your friends. With billions of online users on Facebook Messenger, WhatsApp, WeChat, and others social media messaging platforms, it would be a great help if you market your products and services where most potential customers hang out.

Personalized Approach

Customize your marketing if you want to stay on top. Focus on creating and providing personalized products, emails, and contents. For instance, you can personalize your content for your customers by taking their purchase history data and links clicked, so when they come back, you have everything ready and available for them. Personalization is equal to maximized customer enjoyment plus minimized search time.

Programmatic Marketing

Programmatic marketing is the act of using artificial intelligence to automate ad buying so that businesses can target specific audiences. One example of programmatic marketing is real-time auction or biding. This kind of automation is known to be more efficient because you can get a higher possible conversion rate and lower operating cost.

Video Advertising

As film equipment constantly decline in value, smartphone cameras continuously increase their quality, allowing business marketers to create personalized video messages and render a one-on-one video approach to their customers. This is much more effective than cold calling and emailing.

Chatbots

This artificial intelligence-based technology uses instant messaging so you can chat with your customers or visitors in real-time. Most customers prefer chatting with chatbots because they are responsive and always providing accurate and fast answers. They can become your business’ virtual assistants in providing exceptional customer service, automating tasks, and meeting the client’s expectations. Chatbots simply provide a win-win solution for you and your customers.

Give Your Business a Fresh Start in Digital Marketing

These five digital marketing trends can help rejuvenate your exhausted marketing strategies and ensure that your business is on top of everything. Should you need more digital marketing tips for your business, contact Cornerstone Marketing Solutions today.