How to Get Your Lost Customers Back and Win Their Trust

If your company fall short of customers’ expectations, it’s possible to lose a few customers. When this happens, you have two options. First, you do nothing about it and forget your lost customers. Second, you bounce back and win them over. So, how do you want to win back your lost customers after they’ve been disappointed by your product or service? Here are solutions that that can help you win customers trust.

Find out Why

Customers don’t leave without reason, so find out what made them upset. Pick up the phone and reach out to your former customer and ask them why they walk away. Conduct Strengths, Weakness, Opportunities and Threats (SWOT analysis) to assess why your product or service is no longer valuable to your customer.

Offer a Solution

Once you’ve gotten to the heart of why your customer left, offer a plan of action. Talk to your customer and propose a detailed plan on how you will solve their problems. One of the best ways to win customers trust is to tell them how to make their lives easier.

Conduct a rebrand.

Launch a win-back campaign by changing the way you do things and the way you handle your customers. Win your customers trust by showing an evident change in your company. Conduct meetings with your team, plan and shift your resources towards solving the challenges of your win-back campaign.

Provide compensations

Another effective way to win customers trust is to offer them incentives. Repair damaged relationships by giving freebies in the forms of coupons, free samples, gift cards, etc. Offering compensations after a service failure is a great way of winning back customer trust and improve satisfaction rates.

Secure Customer Experience

Your customers should feel comfortable with your online presence, so make sure you present your brand as trustworthy. Have reliable checkout options, and assure them that their private information is secure with you.

Don’t get too emotional about a client churn. Look at it as a new door of opportunity for business growth. Use a customer win-back campaign you can turn them back into loyal, paying customers. Employ the solutions above and let your former customers know that it’s the right decision to do business with you again.

Do you know some other solutions to win customers trust? Please feel free to share your comments.


Top 6 Business-Critical Digital Marketing Trends for 2019

With today’s fast-paced digital marketing revolution, it’s not enough to stay on track. You have to look forward to what’s next to stay ahead of the competition. Take the next steps in digital advertising and get to the top of the game with these six (6) business-critical digital marketing for 2019.

  1. Artificial Intelligence (AI)

AI technologies can take customer-centered marketing into a new level with improved efficiency, productivity and customer satisfaction. By implementing robotic processes and chatbots, you can take requests and provide data-related answers and personalized services to your customers quicker than humans can do.

  1. AR & VR Marketing

Augmented and virtual realities are great brand marketing tools that can fulfill the needs of your customers of engaging and actively participating in your brand’s messaging. They offer tremendous opportunities in adding value to customer’s experiences. AR and VR technologies help increase your brand’s exposure while improving your sales.

  1. Voice Search

About one-third of 3.5 billion Google searches are voice searches which are expected to grow larger by 2019. With voice search on the rise, you should consider your customer’s preference when making a search or inquiry online. It is also helpful to start creating content in a conversational tone that aligns with the voice search.

  1. Video Marketing

A prediction from Washington Post says that 80% of overall Internet traffic would account for videos in the coming years. Today, most people would choose to watch a video than a blog post or an article. As videos start to dominate the web, it makes sense to publish brand-centric videos. Create video tips that provide the information that your customers need at the moment.

  1. Programmatic Advertising

In 2019, automation technology will start to take its place in online marketing. Programmatic advertising uses data and real-time technologies to sell your brand on the web. It can be in the form of videos, ads, voice, streaming modules and other tools to deliver your message to consumers.

  1. Machine Learning

A report by Forbes states that 75% of marketing organizations that use machine learning have increased customer satisfaction by over 10%. This tool offers vast opportunities for small and large businesses especially in measuring ROI or return on investment. Moreover, machine learning can solve problems that may occur in the sales and marketing funnel.

Needless to say, there is more to expect in digital marketing trends this 2019. Stay updated with the latest digital marketing trends. Contact us at Cornerstone Marketing Solutions today!