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6 Tips to Boost Your Clients’ Conversion this Holiday Season

6 Tips to Boost Your Clients’ Conversion this Holiday Season

You want to help your clients achieve a record-breaking sale this holiday season. Is that an impossible thing to do? No!

To help your clients get more customers this Christmas, you need to make their marketing campaigns more conversion-friendly.

Here are easy tips and tricks that will help your clients make the most out of the upcoming holiday season:

  1. Highlight Your Client’s Trending Items

A customer’s best interest in buying an item depends on how the products are presented. One way to grab their attention is to add a bestseller list on your client’s homepage, showcasing their most popular products. Break down the items into segments or categories highlighting their features and benefits.

  1. Come Up With a Conversion-Centric Web Design

With conversion-rich web design, you have the highest possible conversion rate. Reinvent their web design that is focused on driving conversions and making sales. Simplify your background images and avoid bulky design elements. Optimize all the graphics to ensure that the website will load fast per click. Your goal is to keep conversion-boosting designs while ensuring that the website can handle a high volume of traffic especially these holiday season.

  1. Provide ‘Gifts’ Sections

Holiday shoppers are mostly eyeing for gifts so, they will crawl all over the internet to look for something valuable to give. Help them find what they need and want by guiding them to your client’s gift’s section. The gift wrapping option should be displayed accordingly along with the product.

  1. Focus on Package Deals

Nothing is more exciting than getting great bundle deals from a brand that you have been spending money already. Take advantage of the season to offer exciting deals to your loyal customers. Create multiple discounted bundles of products that your customers can’t resist.

  1. Offer Solid Return Policies and Payment Options

Make a clear statement about extended returns and payment options. Your customers should know and understand the policies before adding products to cart. Create tabs on your product page that summarize the policies so visitors can view them before making purchases.

  1. Upgrade Your Marketing Campaigns

Pitch your holiday marketing strategies with out-of-the-box ideas. Go for the untraditional way of selling your products online. Marketing your brand or business doesn’t have to follow the strict rules in advertising. Suggest a new, bold and innovative idea that will drive conversions on their store. Do something unusual without depreciating your client’s brand.

Help your clients win loyal customers and increase conversion this Holiday season with these tips. If you want help with your sales and marketing strategies this season, contact us at Cornerstone Marketing Solutions today.


5 New Digital Marketing Updates You Should Not Miss

5 New Digital Marketing Updates You Should Not MissAre your marketing strategies no longer effective as they were before? You are probably stuck with the outdated digital marketing techniques. Online marketing evolves from time to time, and you need to stay at the forefront of the latest marketing trends. Step up your game and get your business ahead of the competition with the latest marketing strategies.

Here are the five new digital marketing updates you should not miss:

Social Messaging Apps

There’s more to social media messaging apps than just sending texts and emojis to your friends. With billions of online users on Facebook Messenger, WhatsApp, WeChat, and others social media messaging platforms, it would be a great help if you market your products and services where most potential customers hang out.

Personalized Approach

Customize your marketing if you want to stay on top. Focus on creating and providing personalized products, emails, and contents. For instance, you can personalize your content for your customers by taking their purchase history data and links clicked, so when they come back, you have everything ready and available for them. Personalization is equal to maximized customer enjoyment plus minimized search time.

Programmatic Marketing

Programmatic marketing is the act of using artificial intelligence to automate ad buying so that businesses can target specific audiences. One example of programmatic marketing is real-time auction or biding. This kind of automation is known to be more efficient because you can get a higher possible conversion rate and lower operating cost.

Video Advertising

As film equipment constantly decline in value, smartphone cameras continuously increase their quality, allowing business marketers to create personalized video messages and render a one-on-one video approach to their customers. This is much more effective than cold calling and emailing.

Chatbots

This artificial intelligence-based technology uses instant messaging so you can chat with your customers or visitors in real-time. Most customers prefer chatting with chatbots because they are responsive and always providing accurate and fast answers. They can become your business’ virtual assistants in providing exceptional customer service, automating tasks, and meeting the client’s expectations. Chatbots simply provide a win-win solution for you and your customers.

Give Your Business a Fresh Start in Digital Marketing

These five digital marketing trends can help rejuvenate your exhausted marketing strategies and ensure that your business is on top of everything. Should you need more digital marketing tips for your business, contact Cornerstone Marketing Solutions today.