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5 Marketing Ideas that Will Light Up Your Sales Tree This Holiday

5 Marketing Ideas that Will Light Up Your Sales Tree This Holiday

The holiday season is around the corner, and people out there are eyeing for deals and promotional offers. Take this opportunity to reach out to your existing customers, win new clients and boost your sales. We have compiled five (5) useful marketing ideas that will light up your sales tree this holiday.

Use Customized Holiday Hashtags

Don’t just go for what is common and trending. Try creating personalized holiday hashtags fit to your unique campaign needs. Use simple but powerful hashtags that leave lasting impressions to your customers about your brand and business. Create hashtags that describe your brand and the season.

Take Advantage of Email Marketing Campaigns

Promotions and discounts are holiday staples that you shouldn’t miss. One way to let people know about what you’re promoting is through email campaigns. Send direct email pieces along with the details of your special offers, gift guides, products sales, discounts and coupons and more. Plus, don’t hesitate on using branded content on your emails.

Make It Interesting

Be creative and innovative! Your holiday marketing campaign should be clever, humorous and interesting. Don’t rely on common ideas that people already know. Create customized videos or live streaming on social media platforms. Make witty and funny contents using holiday keywords. Focus on ads that stand out and trigger their curiosity. Always think out of the box for fresh and distinct concepts.

Give Your Website a Holiday Spirit

When selling your brand, it is crucial for your website to have some touch of the holiday. Add creative visuals and graphics that match with the season and the theme of your website. Then, hand out all your holiday-inspired visuals across your digital channels.

Plan Early, Start Early

Whatever marketing campaign that you have in mind, you should plan and execute it quickly. With that, you’ll be ahead of the curve and will have time to draw back once you see lapses during the process. If you start late on your marketing plan, you’ll run out of time to optimize your ideas for better results. As far as your marketing ideas are concerned, always get a head start to avoid unnecessary stress and mistakes.

Your goal is to convert your prospects to loyal, buying customers and generate bigger sales through these marketing ideas. Make your customers remember your brand by giving them first-hand experience and a holiday feel. For more marketing and brand promotional tips, contact us at Cornerstone Marketing Solutions.


5 Reasons Why PPC Marketing Is Important For Your Business

5 Reasons Why PPC Marketing Is Important For Your Business

Whether you own a start-up or a well-established business, it is essential to immerse your business in powerful online marketing strategies like pay-per-click (PPC). Should you invest in PPC for your business? Let us tackle the five (5) main points that explain the importance of pay-per-click marketing to businesses.

  1. Budget Control

With a strategic pay-per-click campaign, all you need is a brilliant copy to attract targeted and relevant traffic at minimal cost. Everything is measurable- from the clicks you get to daily conversions, giving you better control of your expenses.  PPC offers you a clear-cut idea of your complete expenses and where they are going.

  1. Targeted Ads and Campaigns

When managing an online business, you need targeted traffic that can convert your visitors to potential customers. PPC allows a precise targeting technique using keywords, demographics, and interests of your target audience. At the right time and with the right ad, PPC ensures that your marketing ads are displayed to the correct audience while generating real and substantial leads.

  1. Quick and Consistent Traffic

Setting up a PPC campaign takes only half an hour or even less which makes it the fastest platform to run your business ads. If your business is looking for visibility and greater exposure, PPC can help generate relevant traffic within weeks. It can give you quick and consistent results in terms of traffic, leads and sales.

  1. Higher Return on Investment (ROI)

All businesses run on a single goal which is to generate the highest possible return on investment. Investing in pay-per-click marketing improves your ROI by displaying your ad campaigns in relevant places online particularly in your target market. Organize your campaigns and ad groups for greater chances of getting higher ROI.

  1. Brand Awareness

Your goal of creating an online marketing campaign is to make your brand known to your target audience. PPC can put your business in front of your target viewers whether local or global. Pay per click advertising is a brand marketing technique that converts your audience’s impression about your brand to sales and leads.

With all the benefits discussed above, pay-per-click marketing can work as the foundation of your business’ overall digital marketing campaign. Do you want to to take your business to a new level through a solid PPC strategy? Contact us at Cornerstone Marketing Solutions to start the ball rolling.