We’ve heard many interesting takes on internet marketing, and we believe some of them without even bothering to check. But believe it or not, plenty of online marketing myths exist.
Today we will demystify the top five digital marketing myths you can’t afford to believe in the digital world.
Myth # 1 Your Website is Your Business’ Overall Plan
It’s crucial to think that your website is all you need for a successful online business. The truth is your website is just a portion of your entire business plan. It’s just one of the many aspects of e-commerce that needs to synchronize with others for a fruitful online venture. You need not only a website to boost your online presence but a complete package of effective promotional strategies, deep analysis of current marketing trends and many more.
Myth # 2 Everyone is Your Audience
Your business won’t attract everybody. And, giving them discount codes and promotions won’t persuade or hook them if they don’t want your offer. Online marketing doesn’t work this way. Identify your target customers who need and want your products and services and focus on them for a better return.
Myth # 3 What Works for Other Companies Will Work For Us
Every business is unique in one way or another. So, don’t fall prey to the belief that a marketing campaign that worked for them will also work for your business. To stay in the tough competition, you should build a smart online marketing strategy that works for your business and customer’s needs. Go back to your mission, vision, and goals, and stick to them. Keep your marketing campaigns unique from your competitors so people will remember you.
Myth # 4 A Marketing Plan is Just a Waste of Time
Who said you don’t need an online marketing plan? Regardless of the beauty and quality of your products or services, they won’t sell themselves. You need a solid and strong marketing outline that will guide you in achieving your business goals while keeping your customers in the process. Create a map of your marketing journey and stay on the course until you reach your goals.
Myth # 5 Creating Dozens of Website and/or Domain Names is Effective
Having multiple microsites that target specified group of people is okay but running them in various and split directions is a different story. Don’t build multiple websites at once if you’re unclear of your goals. Doing it only makes you unprofessional like you’re trying to spam your business online. Excellent websites are thoughtfully and wisely created.
Don’t be fooled by these 5 online marketing myths. Get expert, fact-based advice and service from Cornerstone Marketing Solutions to succeed in your online marketing campaigns.