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Top 5 Barriers To World-Class Digital Marketing And How To Overcome Them

Top 5 Barriers To World-Class Digital Marketing And How To Overcome Them

Change management is an essential factor in a successful digital marketing. Unfortunately, most digital marketers are still in the early stage of digital transformation, albeit their customers expect a more solid experience from them.

Here’s a compiled list of top 5 barriers to successful digital engagement:

Lack Of Model For  Change

Without a model or process for changing your existing digital marketing strategies, your business will not hit the digital maturity. To overcome this challenge, start with your goals, and then strategize the steps you need to execute. From there, identify the technology you need to provide you with the capabilities. Use a tested and proven approach and ask for help from a professional digital marketing agency.

Limited Budget

A hard reality- many businesses have to deal with a restricted budget. The problem here is the inability to show how marketing affects the bottom line. Get the problem solved by developing a casual map showing the importance of digital marketing goals to drive success and how that success leads to larger achievements.

Pressure For Quick Wins

Due to the need for better digital marketing, there is pressure for short-term wins. It happens when long-term wins are not clear, and there is no solid sense of urgency to prompt change. The tricks here are to develop an engagement value scale, create a rule-based personalization using keyword combinations targeting your visitor segments, and know the campaigns that have the greatest impact.

Lack of Necessary Resources

Resources are crucial to business success. Needless to say, lack of necessary resources are one of the greatest challenges to digital transformation. To fix this problem, pay attention to the most important visitor segments by determining the keyword phrases and traffic channels that identify those segments. Focus on winning campaign themes. Leverage hero webinar topics and use them as an asset. The most important thing is to retain, up sell and cross-sell to existing customers.

Inability to Manage Change

Several factors such as doubt, fear, and uncertainty can paralyze an organization in managing change. The biggest way to get out of this dilemma is to listen to every input of your team.

Rounding off, all organizations are bound to face digital marketing hurdles. It takes courage, creativity, and willingness to listen to the experts to find your way out. If you need help with the leading-edge digital marketing practices, feel free to contact our creative team at Cornerstone Marketing Solutions.


5 ways to Measure and Track the Success of your SEO Strategy

5 ways to Measure and Track the Success of your SEO Strategy

If you can’t measure it, you can’t improve it! Without measurement, your SEO efforts will not do any good to your website. But if you think that reporting keyword rankings already paint the full picture, you are mistaken. Going beyond keyword rankings can be the difference maker between a profitable business and a floundering one. Thankfully, one of the best tools for measuring SEO is within reach- Google Analytics!

Here are five must-know Google Analytics strategies that can measure SEO success:

  1. Know whether or not you’ve lost organic traffic.

It’s not wise to assume that you have lost traffic due to a decline in organic search traffic. As a rule, you need to know the exact reason. The trick is to segregate traffic in Google Analytics. To get started, launch the Channel Grouping Report. You will be able to view all traffic sources segmented based on the channel. Hit the Organic Search Channel, and you will get to discern whether or not you have lost organic traffic.

  1. Measure the Quality of your Traffic.

Quality SEO traffic is likely to be extremely subjective. When figuring out whether your SEO traffic has increased or decreased, one tool you can use is the Assisted Conversions Report. This report allows you to preset a date range and then come up with a comparison with the previous period. Through these monthly comparisons, you have got a good basis to understand and measure your conversion reports. If the ratio increased, it is an indication of a traffic decline. Simply put, aim for a small ratio as much as possible. In a perfect SEO world, 1:1 is the ideal ratio.

  1. Knowing how much you spend to bring in organic traffic.

Assigning monetary values to your organic traffic is also a clever strategy to measure SEO success. After knowing how much organic traffic you bring in, the next thing you must work on is to figure out how much do you spend bringing on this traffic, if you are purchasing it through Google AdWords. First, go to your AdWords account and then proceed to the Queries Section. Using the report, launch the Keyword Planner. Click Get Search Volume and Trends section. Enter your choice of top keywords from the Google Analytics Report. Enter the keyword into AdWords, and you will view a dollar amount to bid. Now that’s simple mathematics, isn’t it?

  1. Know when your page is loading slower than expected.

Before it even creates an unpleasant impact to user experience, you must figure out slow loading times.  From Google Analytics, simply go to Page Timings and then set the middle column to navigate the average page loading time. What you should see on the right column must be % Exit. Simply put, you will get to view the speed of your pages, along with the number of people who are leaving your page. Out of that, you can seamlessly draw correlations.

  1. Make your SEO Dashboard.

Another rule in SEO is to present data in the right way. To make your SEO dashboard comprehensive as much as possible, make use of the built-in dashboard. Many SEO geeks create their configurations accessible to the general public.

One of SEO’s toughest challenges is proving its value in figures. But as you can see, there are several ways to measure SEO success. Everyone can now reimagine what we can do with Google Analytics. It’s just a matter of putting serious thought into it.

How about you? What do you think is the best way to use Google Analytics?