Change management is an essential factor in a successful digital marketing. Unfortunately, most digital marketers are still in the early stage of digital transformation, albeit their customers expect a more solid experience from them.
Here’s a compiled list of top 5 barriers to successful digital engagement:
Lack Of Model For Change
Without a model or process for changing your existing digital marketing strategies, your business will not hit the digital maturity. To overcome this challenge, start with your goals, and then strategize the steps you need to execute. From there, identify the technology you need to provide you with the capabilities. Use a tested and proven approach and ask for help from a professional digital marketing agency.
A hard reality- many businesses have to deal with a restricted budget. The problem here is the inability to show how marketing affects the bottom line. Get the problem solved by developing a casual map showing the importance of digital marketing goals to drive success and how that success leads to larger achievements.
Pressure For Quick Wins
Due to the need for better digital marketing, there is pressure for short-term wins. It happens when long-term wins are not clear, and there is no solid sense of urgency to prompt change. The tricks here are to develop an engagement value scale, create a rule-based personalization using keyword combinations targeting your visitor segments, and know the campaigns that have the greatest impact.
Lack of Necessary Resources
Resources are crucial to business success. Needless to say, lack of necessary resources are one of the greatest challenges to digital transformation. To fix this problem, pay attention to the most important visitor segments by determining the keyword phrases and traffic channels that identify those segments. Focus on winning campaign themes. Leverage hero webinar topics and use them as an asset. The most important thing is to retain, up sell and cross-sell to existing customers.
Inability to Manage Change
Several factors such as doubt, fear, and uncertainty can paralyze an organization in managing change. The biggest way to get out of this dilemma is to listen to every input of your team.
Rounding off, all organizations are bound to face digital marketing hurdles. It takes courage, creativity, and willingness to listen to the experts to find your way out. If you need help with the leading-edge digital marketing practices, feel free to contact our creative team at Cornerstone Marketing Solutions.