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6 Must-Do’s For Effective Social Media Marketing

6 Must-Do’s For Effective Social Media Marketing

The world of social media is vast and influential. It is starting to invade not just the aspects of human life but the business facet as well. It’s an effective strategy for scaling businesses of all sizes. If you want your business to succeed, you should fully engage your brand on social media platforms. But how should you start with the process?

To help you with your social media campaign, we have put together 6 things to do for successful brand promotion. 

  1. Learn How Social Media Works

It is a sad fact that many businesses are doing social media marketing wrong. It is because they think they have become an expert by merely using the tool. Well, that is not really the case. It is important to learn the intricacies in the process to make an effective social media marketing. This may include collecting as much information and resources to know how it can be beneficial for your business. You can enhance your knowledge by searching the web for free content or register for paid courses.

  1. Listen to Your Customers

Listening makes possibilities. Surely, your customers always have something to say so take heed and listen to them. Social media offers your customers the chance to share their feedback, opinion, reviews, and needs. Listening to their voice opens the door of possibilities and new opportunities for your business.

  1. Engage With Your Audience

Do not just feed your audience with chains of post then leave them hanging. Your posts should be seen, heard and responded to.  You have to work on how you can engage your customers with the dialog. Social media engagement lets you discover their issues, so you get to learn what’s going on. Take part in their concerns so you can convert your audience to customers and increase your sales.

  1. Master Platforms That Are Relevant to Your Business

Being active on EVERY social media platform is almost impossible. We understand your excitement on offering your business and brand to the world but, pace yourself! Narrow your focus on social media platforms that are most helpful to your business and where your target audience is most active on. Jump into other platforms once you get the exact idea of how the first set works.

  1. Program the Processes

In social media marketing, we have “smart automation” and “spammy or ineffective automation.” One can increase efficiency while the other can break your promotional strategy. Be smart with using an automation system in communicating with your audience. You surely do not want to lose potential customers by constantly bombarding them with messages and promotions all day long. Your goal is to drive conversion so be sure to manage automation in all your business processes.

  1. Track Your Progress

Always measure your results. But first, set clear goals to determine if your efforts are paying off.  Then, monitor your progress to know how far you have gone with your social media marketing campaign. You will know whether you have been successful with the strategy by analyzing all data and information gathered. You can make necessary improvements based on the results. Make sure to have a reliable monitoring system for quality outcomes.

Your social media marketing strategy can make or break your business. When done correctly, you will hit your goals. For more effective social media marketing tips, stay connected with our experts at Cornerstone Marketing Solutions.


The Amazing Benefits of Print Marketing for Local Businesses

The Amazing Benefits of Print Marketing for Local Businesses

Who says print marketing is dead? Although many business owners believe that it’s already out of the scene, some still use it as their marketing channel. In this article, we will show you that print never goes out of style!

Here are incredible reasons to use print marketing for your business:

Engagement on Your Target Audience

Sure thing, most people spend a lot of their time online keeping track of recent events and chronicling other people’s lives on social media. But, when talking about engagement, most online readers would only scan a website and browse for 15 seconds then move on to another.

A study found out that most readers stay engaged and attentive to details on print than what they read on digital media. Reading on paper gives them an exciting tactile experience which engages their senses. Feeling and smelling the paper helps them retain the information in their mind for a longer time.

Instant Trust From People

If there is one thing that is genuine about print marketing, it is its ability to instill confidence in the readers. How? People do not fear what they read on print ads. That way, your market audience can be more open to receiving information and messages from you.

Cost-Effective Brand Advertising

Yes, digital media is known for its speed and demand. But for local businesses with a limited budget, print advertising would be a user-friendly choice. With prints, you just need to work on the paper and ink, visual design and an experienced professional to endorse your brand. It is easy and less expensive but absolutely beneficial!

Wider Scope

Chances are not everyone has access to or know how to use the Internet. A few of your target audience might be more reliant on newspapers, magazines, and other print materials. Print marketing gives you a good chance of reaching a greater mass of people and the assurance that they will get your message first-hand.

Credibility and Personalization

Especially if you are connected to highly valued publications, your print ads can convey credible brand awareness to your target community. Display your logo consistently on the print materials. Let them see by merely reading that you are serious and sincere about what you offer. Then, make your prints more personable as if you are talking to them face to face. You may add a photo of yourself or a simple handwritten note.

Take advantage of these benefits offered by print advertising to build local connections and deeper trust from your audience. If there is anything we can help, contact us at Cornerstone Marketing Solutions for a successful brand advertising.


5 Secrets: How To Use Website Design To Create A Successful Business

5 Secrets: How To Use Website Design To Create A Successful Business

Your website is your business’ virtual store and office where you build your brand and reputation in the marketplace. An impressive website design effectively represents your business and brand to the outside world. This is why it is essential that your web design creates a positive and engaging impact to your visitors and business as a whole.

Here are top secrets on how you can use web design to achieve your business goals.

  1. Simple Navigation

Having a website that is easily accessible and available to everyone is a sure thing to your business’ success. Make sure to have a clear and easy-to-understand navigation set up allowing everyone to arrive at the page without hassle. Your website should create a conducive setting for all your visitors. Get them straight to different sections or pages of your site without getting around the bush.

  1. Short, Crisp and Direct Paragraphs

First impression lasts. Long and indirect paragraphs can turn off visitors who can be your potential customers. Even without scrolling and getting into the content, the mere sight of novel-like paragraphs can drive them away. A great way to invite them to your website is simply creating crisp but short sentences on the content. Talk to your visitors through the words, answering all their questions directly.

  1. Eye-Catching But Simple Design

Surely, you have encountered websites with awful, eye-irritating and distracting designs. The design is the first thing that your visitors notice about your website that can either make or break your business’ reputation. Make it visually attractive and appealing without using much graphics, animations, and flashing colors. A clean and professional web design can help you win paying customers.

  1. Responsive Social Interaction

Get your readers and viewers involved with what you do in the business! How? Use social media platforms like Facebook, LinkedIn, and Twitter where you can easily interact with them, get feedback and build trust. Most people spend about 75% of their time online so take advantage of it. Social media interaction is one of the most effective ways to increase your business credibility, ranking, and overall sales.

  1. Clear Call-to-Action

A call to action answers what you want your audience to do once they land on your website. Do they need to call you to get information? Do you want them to request a quote or an appointment? See to it that every page of the site is clear with its call to action. On their first visit, make sure to get their contact details through any free offers. Lastly, give them something from your website to go back to.

A great website design is a crucial part of a successful business. If you need advice regarding your website, we can help! Call us anytime and we’ll be there to the rescue.