Everyone’s in a hurry to see good results from their SEO campaign. We understand that. But there is something you should know about getting good results. Patience is a virtue in the SEO world.
There are many factors that affect the ranking of a website, and each factor can affect SEO in different ways.
Don’t expect fresh content will rank overnight
Ranking a page on search engines can take several days, weeks or even months. This will depend on how long it takes for Google bots to craw the page. Do not forget that there are millions of websites competing and anticipating instant results would seem unrealistic.
Give yourself some ample time to create more content around particular topics that are more challenging to rank for, and Google will reward you within several months.
Let’s take a look at some factors that can affect your SEO ranking.
TrustRank, or trust score, refers to the rating provided by Google on every page on the web. This factor can be a significant factor in your SEO results. The higher the TrustRank, the better the SEO campaign results will be. One of the best tricks to improve your TrustRank is by increasing your site’s inbound links.
Your Website’s Age
It usually takes several months for Google bot to index a new website. The good thing here is that you can speed up the process by getting links from quality websites. If a high-quality website is linked to yours, Google will think that your website is reputable. As a result, your website will appear in the Google index more quickly, resulting to faster SEO campaign results. For well-established websites, your campaigns should ideally work more effectively as Google won’t have to figure out if your website is reputable.
Has your domain been penalized before? When websites are doing unethical SEO practices, they are punished and get very low TrustRank. Google considers past penalties when ranking pages, so if your website has been penalized before, then expect a longer time for your SEO campaign to work.
If you have more questions on SEO, try our SEO Audit today. We will help you understand the next best steps for your business.