Whether you like it or not, not all visitors will be staying on your website as long as you would like them to.
Even worse— some visitors leave your site after just visiting one page.
The dreaded high bounce rate. It makes online marketers tense up!
Wait, what’s bounce rate?
Bounce rate refers to the percent of visitors that navigate away from your website after viewing only a single page. Bounce rate is a sign that your homepage is boring.
Does your website have a high bounce rate? If yes, here are 5 reasons why your visitors are leaving your website.
1. Slow Loading Time
Nowadays, online users don’t have so much time and patience to wait for websites to load. If your web pages don’t load quickly, your bounce rate is probably high. Here are common culprits of a slow loading time:
- Large on-page and hidden file sizes
- Ads from third-party websites
- Hosting problems
- No use of HTTP caching
If your website has a high bounce rate, test your site and load speed before getting into the bottom of the problem.
2. Poor Content Readability
It’s not enough to have a great content on your website. There are several factors that affect the performance of the content including the organization of the text over the page, the readability, and simplicity. Nobody wants to read through chunks of paragraphs. Your website should include the information that your visitors would need.
Here are several ways to improve content readability:
- Use big and bold headlines
- Keep words short and simple
- Use short sentences
- Use bullet points to explain benefits
- Divide the paragraphs into 4-5 lines
- Easy to read fonts
3. Annoying Pop-Ups
Pop-ups, especially when properly timed, can increase conversions. However, many visitors find them extremely annoying. While some online marketers believe pop-ups don’t hurt conversions, it’s best to test it. The keyword here is “timing”. If your pop-up is increasing bounce rate, you may delay them so your visitors can view the site first.
4. Poor Design
Do you find your website appealing? If not, you don’t expect an average visitor to stay on it for a longer time, do you?
Here are examples:
The text is running here and everywhere with unorganized content layout and without white spaces. Your product or service is not in focus. The search bar is missing, or there’s no navigation.
These things will make your visitors leave your website in no moment. Keep in mind that design is essential to improve user’s experience.
5. Poor User Interface
Your website may have a lot to offer, but it’s vain when visitors’ interaction with the content is painful. Your website has a poor user interface if it is difficult to navigate, clutter, or not optimized for the current device.
A website with a poor interface has a little chance that anyone stays on it for very long.
Take some time to realize what’s going on and see what you can do to fix the issue. As soon as you analyze the problem, you can make a fix and get people to stay on your site longer and engage them with your brand.