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Planning for the Holiday: How to Prime Your Marketing Strategy

Planning for the Holiday: How to Prime Your Marketing Strategy

The holiday creeps on us very fast, and business owners would be starting their holiday marketing plans sooner or later. Starting to plan and execute your strategy will pay off later, so you can get the most out of holidays with your family and friends. Keep reading to learn how to plan and perfect your holiday marketing strategy.

Update your website.

Your website should be in tip-top shape this Holiday to get increased sales. Hiring a professional for a website audit or analysis is crucial to determine if anything is broken on your website or there are issues that could affect the sales you get. Also, work with your development team to ensure that your website is user-friendly because if it’s confusing to move from one section to another, consumers won’t be wasting their time to figure it out. It always makes sense to go get a second opinion of how your site really works and evaluate its layout.

Be mobile ready.

Remember, when making some tweaks on your website, you need to make sure that it is highly mobile-responsive. Nowadays, consumers browse online from wherever mostly using their smartphone. Hence, be sure that your website quickly responds on a mobile.

Take advantage of social media.

Social media, when done the right way, is a friend. Whatever your holiday marketing strategy includes, be sure to pay attention to your social media game. Sure thing, holiday fanatics go crazy to see great activities when they browse through their social media feed, and that’s one great way to earn customers.

Work on your content.

Leverage visuals and colors and work on aesthetic appeal. Red and green are great colors for Christmas. Make sure to use high-quality images to accompany in your holiday marketing plan. Get your audience engaged with your content.

Spend the next few weeks tweaking your current marketing strategy and see how you can improve your business’s sales this upcoming season.