The holiday season is just around the corner. It provides many opportunities for businesses to market to customers in unique ways. To get your business ready to cash in on this holiday shopping craze, we’ve put together a list of holiday marketing ideas your business can use.
Use social media.
Social media channels like Facebook have become more than just mere brand-awareness platforms. These channels play a significant role in generating real and measurable sales for businesses. Use the power of social media to grab the attention of your customers. For instance, create high-quality holiday images and seal the deal by directing them to your website using call-to-action buttons.
Get your website mobile optimized.
Another smart trick to market your business this holiday is to set up your website for mobile shoppers. According to research, mobile transactions account for 48 percent of all online purchase during Thanksgiving weekend. Talk to your web development team to mobile optimize your website to get all the extra traffic you want.
Create a sense of urgency.
Use discounts to create a sense of urgency among shoppers. Stress the importance of short-term and once-in-a-year big-time sales. Give customers an incentive to shop at your online store for their last minute holiday needs.
Plan for an increase in website traffic.
Work with your web development team to ensure that your website can handle a significant increase in traffic. Studies show that 47 percent of people expect a web page to load in 2 seconds or less, and 79 percent of customers are less likely to purchase from an online store that takes too long to load.
Provide gift inspiration via Email.
Everyone wants a gift this holiday season, and they want the process to be easy. Remind your customers through email that your company has many time-saving ways to purchase a gift this season. Collect email address from your customers and come up with a gift guide featuring cool gift ideas.
There you have it- joyful holiday marketing ideas to get registers ringing this coming holiday season.