Digital marketers use the term “landing page” to describe a sales strategy that aims to get people take one particular action. When it comes to converting traffic into sales, landing pages can be the most crucial tool in your marketing arsenal. Still not convinced that landing pages can rev up your lead generation efforts? Here are seven ways landing pages can benefit your business.
Easily Capture Lead
Landing pages serve as the lead capture workhorse of your marketing campaign. If you have a free workshop or a nice eBook to share, you might want to come up with sign-up forms for your online pages. All it takes to easily capture lead is a landing page that has audio, video, images, and intuitive call to action.
Collect Valuable Information About Your Leads
Another reason to use landing pages is that they help collect demographic information about your prospects. Whenever a lead completes a form on your landing page, your sales team can now gather important information about your leads. As a result, your marketing team can have a reliable baseline information about your leads before they get back to you.
Track Reconversions Of Existing Leads
Landing pages are not just means of getting new leads; they also help you understand which of your prospects are more engaged with your business. This allows you to gain a better intelligence on your leads’ activities and behaviors on your website, which can be a valuable tool for your sales team.
Fuel Up Other Marketing Platforms
An effective inbound marketing tactic depends on content. Landing pages are a cool addition to your content arsenal since they are shareable in social media channels, used as the core of lead nurturing campaigns and dedicated email sends, integrated in PPC ads and get visible in organic searches.
Offer Insights Into The Effectiveness of Your Marketing Program
Whenever you create a landing page, you’re also rolling out another data asset to evaluate your marketing offers. By monitoring and analyzing the data, you can gather valuable information on how well your marketing program is doing, such as how your visitors and leads are converting into sales over time, how your different offers compare, and more.
Do you want to learn more? Contact our team and let us review your existing digital marketing campaigns.