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5 Killer Ways Landing Pages Benefit Your Business

Digital marketers use the term “landing page” to describe a sales strategy that aims to get people take one particular action. When it comes to converting traffic into sales, landing pages can be the most crucial tool in your marketing arsenal. Still not convinced that landing pages can rev up your lead generation efforts? Here are seven ways landing pages can benefit your business.

Easily Capture Lead

Landing pages serve as the lead capture workhorse of your marketing campaign. If you have a free workshop or a nice eBook to share, you might want to come up with sign-up forms for your online pages. All it takes to easily capture lead is a landing page that has audio, video, images, and intuitive call to action.

Collect Valuable Information About Your Leads

Another reason to use landing pages is that they help collect demographic information about your prospects. Whenever a lead completes a form on your landing page, your sales team can now gather important information about your leads. As a result, your marketing team can have a reliable baseline information about your leads before they get back to you.

Track Reconversions Of Existing Leads

Landing pages are not just means of getting new leads; they also help you understand which of your prospects are more engaged with your business. This allows you to gain a better intelligence on your leads’ activities and behaviors on your website, which can be a valuable tool for your sales team.

Fuel Up Other Marketing Platforms

An effective inbound marketing tactic depends on content. Landing pages are a cool addition to your content arsenal since they are shareable in social media channels, used as the core of lead nurturing campaigns and dedicated email sends, integrated in PPC ads and get visible in organic searches.

Offer Insights Into The Effectiveness of Your Marketing Program

Whenever you create a landing page, you’re also rolling out another data asset to evaluate your marketing offers. By monitoring and analyzing the data, you can gather valuable information on how well your marketing program is doing, such as how your visitors and leads are converting into sales over time, how your different offers compare, and more.

Do you want to learn more? Contact our team and let us review your existing digital marketing campaigns.


Drop These Bone-Crushing Internet Marketing Mistakes

Companies address internet marketing frustrations in a number of ways- changing this and tweaking that. Nevertheless, the vast majority of businesses floundering with digital marketing makes one or two of the worst mistakes and never do anything about them. Drop these mistakes and you’re on your way to successful digital marketing.

Unfocused Campaign Goal

If you’re lacking an end game, or you don’t have a concise strategy to hit it, you could end up wasting a lot of business dollars. When setting up a campaign on search engines or social media, be sure that you know what you want to obtain from these ads. Do you aim to rank on search engines? Or do you want to reach your sales goals? Be vigilant. Don’t fall into the trap of constantly changing marketing campaigns just because you’re not getting instant gratification.

Ignoring A Solid Core Statement

Know your brand and your customers. Be sure that your mission and vision align to your business. Come up with a strong narrative statement that will drive every piece of our content. It should also contain the key items that matter to your brand. Let your customers know your niches and what sets you apart from other brands.

Not Automating

To save you time and streamline the process, automate it. Automating your social media processes including emails and blog posts does the trick. However, don’t just automate it and then forget it. It’s still your responsibility to add opportunistic posts on your social media profiles and interact with the online community.

Failing To Constantly Monitor

One of the main ingredients to successful internet marketing campaign is constantly keeping track. Who’s liking and sharing your posts? Which posts get a lot of reaction? If you’re receiving awful open rates, do something about it. Review Google analytics and carry out internet marketing reports to stay in track.

Not Paying Attention To Negative Comments

A frustrating 1-star review means a lot, so don’t just ignore it. But how will you respond? Instead of ignoring or deleting it, grab the chance to address the unhappy client and turn him into a raving fan.

The world of internet marketing is uncharted waters troubled with opportunity for potential bloopers. However, you don’t have to be a marketing wizard to avoid these blunders. All you need is a well-established strategy for your business and the dollars follow.