Marketing Ideas Your HVAC Business Needs To Use

Marketing your HVAC business can be costly- we understand that. It can be hard to pull the trigger on a successful HVAC marketing when it has to cost a pretty penny. But you can be smart with your marketing budget. Here are 5 marketing ideas that could provide big returns to your business.

Online Presence

Having a strong online presence in today’s business environment is critical to building trust among your existing and potential customers. Your HVAC business should have a website where customers can easily look up to whenever they need more information about your business. Your website should be responsive and optimized so it can be easily accessed using different devices. It should always be updated and should mirror your business products and services.

SEO and Paid Search

Having a website is like having a brick mortar space on the online environment, and SEO and Paid Search serve as your online signage. Getting a Search Engine Optimization (SEO) service ensures that your website is set up for rankings on search engines such as Google and Bing. If your website does not appear on top 5 searches on Google, then you could be missing potential clients when they’re searching the keywords ‘’HVAC Services + your city”.

Paid Search is the sponsored version, which means you need to pay every time your business ad is clicked on. For instance, if your business is not showing up using the keywords “HVAC Services + your Location”, then another option is to pay Google on ranking for that keyword phrase. A combo of SEO and paid Search is a good idea to dominate online rankings.

Social Media Marketing

Before you revamp your business’ social profiles, it makes sense to review your social media marketing strategy to ensure future improvements. Before jumping into this form of marketing, be sure you know where your customers are likely using content and be sure to integrate it with your social media channels.

Content Marketing

In today’s business environment, the power of content brings more awareness to your HVAC business. Blog content is a valuable tool to promote your business since it provides viewers with useful information that are relevant to your business. At a loss for HVAC subjects to write about? Ask your team, or hear from your sales reps. Or, you can get an expert blogger to write for you.

So, there you go. These are just some of the many ways to promote your HVAC business. Always remember that with every marketing campaign, a clear goal and effective strategy are the keys to taking your business to heights that you want to hit.

Seek for professional help when needed. For more tips and assistance, contact us at Cornerstone Marketing Solutions.

Answers to SEO Questions you were Hesitant to Ask

Today let’s talk about some SEO things you have questions about along the way, but aren’t sure who to ask for clarification. If you own a business and you want to learn about SEO, this post is worth your time.

What is SEO?

SEO is a shorthand for Search Engine Optimization. It refers to marketing strategies that help your website become more visible in organic search results via search engines such as Yahoo, Bing, and Google.

Why do I Need SEO?

SEO experts help your website rank better in search engines. Better ranking generates more traffic to your website, providing more opportunities for revenue streams.

What are the best strategies to optimize my website?

SEO entails a high number of strategies to optimize your site. A fusion of online marketing and SEO is a good way to achieve higher optimization. Unlike short-term advertising, SEO provides tenacious results.

Why do I need a great content for my site?

Content is king. Remember that your online content is meant to provide users with fresh, unique and useful copy. It does not only intrigue your visitors to visit your website but great content improves its overall online presence.

How many backlinks do I need to enhance my ranking?

There’s no fixed number as to how many backlinks are needed. Preferably, you can tap a professional digital marketing team and ask for the recommended number of backlinks needed to enhance your ranking.

How do backlinks affect rankings?

SEO see backlinks as positive votes on your website. It extremely links your backlinks together giving your visitors a better browsing experience. Together with high quality backlinks, you’ll that your competition searchers will actually break up to the top. No matter how high quality your website is, it doesn’t matter if it has no links on its own.

What are Page Titles & Meta Description tags?

A page title is the main text that describes a web page.  It is the second most important on-page SEO which appears in three key places- search result pages, browser, and external website. Meta description tag is a snippet of HTML code that describes and summarizes the contents of your web page to search engines. Both Page Titles & Meta Description tags help in website ranking.

Do I get monthly reports from my SEO provider?

Every month your SEO provider will analyze your website its ranking and how well the current strategies are performing. They create changes and modify many strategies to run together along with the best rankings and leading traffic as possible.

Will my website be banned due to unethical SEO strategy?

Your website can be banned if it performs unethical SEO activities. As long as the SEO practices are authentic, and the website follows the rules and regulations of the search engines, it won’t be blacklisted.

If you want to learn more about SEO and how it affects your bottom line, don’t hesitate to tap a professional digital marketing firm. Cornerstone Marketing Solutions has a team of SEO specialists to help you pull off a successful campaign.