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5 Signs You Need To Revamp Your Website

The internet changes at the speed of light (could be faster) and it means that the strategies your business used 5 years ago are already obsolete. Be on your feet and don’t be left behind by the constant changes. Here are 5 ‘red flags’ which tell you to revamp your website.

  1. Your site isn’t ranking in search results.

Search engines are changing constantly, and low organic search engine ranking is a sign that it’s time to redesign your site. Some time ago, keyword stuffing was the answer to SEO, but the Hummingbird of Google changed all of that. Today, it is much more essential to have a high quality and original content in your website.

  1. Your website is not mobile responsive.

While a growing number of searches are performed on Google using desktops, half of local searches are performed using mobile devices. The refined search engine algorithms mean that mobile friendly websites have higher chance of ranking on search engine results. Keep up by having your website mobile responsive.

  1. You have high bounce rates and/or low conversions.

If your visitors are not converting into paying customers, that is huge problem. That means that your visitors do not find your website very effective and useful and more likely leaving it for a site that would be more useful and relevant to their needs. Keep your audience personas and your own goals in mind before redesigning your online presence and hire a development and design team that is expert in helping you meet your goals.

  1. You’re not being social.

Communicating and networking are two essential components for a modern online business to succeed. Hence, your website should be an active part of a community. Engage in social networking platforms and establish a community to connect with more audience. The more social you get the more people you get to stick to your website and business.

  1. Your site has no simple, clear and effective call to action.

Your website must have a strong call to action to get your prospective and existing customers moving. For instance, don’t get them to sign up for a membership program only to purchase your product. Instead, let them purchase as a guest.

Do you need a website that helps grow your business? Cornerstone Marketing Solution would be more than glad to help.


The Key To A Sensational Email Content For Reliable Branding

Have you ever realized how crucial it is to have a sensational email content for your branding campaigns? Optimizing email content with a well-planned and brilliantly implemented branding strategies is the key to a successful online business. We at Cornerstone Marketing Solution can help you leverage email content by working on the following.

Reach

The idea of ‘reach’ is very different between email and social media. When it comes to social media, “Potential Reach” refers to the amount of followers. For instance, you have your own brand HVAC and its potential reach in Facebook is around 12k. That is just the number of Page Likes. Your content just reaches a small part of that.

Email is only responded by a fraction of subscribers. However, you will find some sort of difference. The actual message will meet its destination. Next, the person has the choice whether to read or not. Now, let’s face it. According to latest research, 14% of all email messages have either gone missing or blocked and 4% were transported to the junk folder or to the spam.

Penetration

You will find out that there is more than 3.2 billion of email accounts at present. Take note that 95% of all online consumers acquire and use their own email, while 91% verify their email once every day. Thus, there is no competition. Simply put, it is such one of the integral parts in our lives to have email.

Customer Database and Segment User Information

Given that you can segment the database of your users or clients with email, you can send freely targeted marketing campaigns which will lead to enhanced sales conversion. For instance, if you will be offer HVAC services, you can find absolutely everyone within your database for whoever purchased your products or services. At the same time, you will be able to send them an email when there’s something new in your portfolio. You are now then using your customer database in order to relay the most important messages to your potential customers. And it’s a good thing for your marketing campaign.

Cost-efficiency

Probably, the most appealing benefit of email marketing is that it is cost-efficient. There are no postage fees, no print and no advertising charges. Email marketing is reasonable as marketing gets. In fact, recent stats show that email-marketing carries around $40 for each $1 spend, display, outperforming reach as well as social marketing.

What makes an email content work?

 It is likely that every individual is acquainted with email newsletters. To tell you straight—it could waste most of your time. There would be some email pitches that annoy you, not to mention downright spam. What actually matters is the value exchange- which is the essential information for your potential customers’ valued time. More importantly, they should understand that they can give you trust and hope.

To leverage the power of email marketing for your business, contact CSMS team today!