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Email Marketing Stats: Creating a Strong Brand in the World of Digital Marketing

Let’s say that you have all the resources within your company — the latest facilities on all departments, competent employees work together, and sufficient capital run the business. Will they suffice the daily operations? If you think that they are enough, you are wrong. You should never overlook the importance of effective marketing of your brand. If you want to be on top of the competition, it’s time to embrace email marketing.

Email marketing is one of the darlings of digital marketing today. Do you want to know why?

Statistical Data about the Efficiency of Email Marketing

  • In United States, there is an estimated return of 4,300% in terms of investment with the help of email marketing.
  • Firms using email enjoy 50% additional sales amidst a lower cost at 33%. The nurtured leads boost 20% on sales opportunities.
  • There is an investment return of $ 44.25 for the expense of $1 in line with email marketing. Just imagine how far your business would reach by simply considering the advertising plan.
  • Many marketers consider email as the most effective technique for customer retention, awareness, conversion, and acquisition. There are lots of satisfied entrepreneurs who claim that email is really impressive.
  • 95 % of email users say that messages about the brands are disseminated accordingly.
  • According to surveys, 70 % of consumers open their email account to have access to the company they trust.
  • There is an allotted time to capture people’s interest to read emails. Surprisingly, it only takes three to four seconds to get their attention.
  • Many emails were opened on mobile devices (38%) than desktops with only 34 %.
  • 64 % people can decide easily after reading emails on their cellular phones.
  • Facebook, Instagram, Twitter, and other sites have no match with email which is 40 X better than social media. It is true that there are millions of active users of social media.
  • There is a boost of 50 % on the utilization of marketing automation.
  • In terms of conversion rates, email gives a higher figure compared to social media. Specifically, 17% is the percentage associated with conversion.
  • There is an increase of 41% in line with unique click rates by simply coming up with customized promotional mailings. Non-personalized mailings must be out of your concerns. Instead of making outdated mails, it is ideal to create functional ones. This will make your content friendly to the eyes of many.

As you can see, email marketing has been documented as a powerful tool in marketing businesses. For successful email marketing campaigns, get in touch with the experts at Cornerstone Marketing Solutions.


The Benefits of Having a Good Brand Identity

Do you want your business to thrive in this competitive digital world? Don’t let those 300-pound gorillas overwhelm you. A surefire start to engaging into a successful business is to have a good identity.

Most people have their own favorite business brands. These brand identities are the reflection and expression of the company, product and services, personality, character and culture that can inspire consumers, investors, partners, suppliers and employees. The development of visual identity is commonly the branding initiatives of iconic brands, which have been tested for a long time.

Let’s walk through the following benefits of a good brand identity.

Reflection of values

To make a visual identity program remain relevant to the technological world, it needs to become committed and flexible. It should reflect and share the values of the company to its customers. A strong brand identity will convey the company values and personality that will extend every marketing tactic and medium in all forms. A brand that clearly reflects the business value can go a long way to keep up with the competition and even take it on.

Good Impression

A progressive organization can capture visual direction and personality using a guideline document to describe its identity and rules to represent its image in a consistent manner. This will ensure a good impression of the company products or services. Whether you need a revamp on your image from customers or you want to rev up your reputation, there’s no harm in trying to have your business branded.

Customer Loyalty

Strong visual identity is very important to shape the feeling of consumers about your product and services. Consumers can interact with the company, which will surely help in developing long-term relationships.

More Professional Business Appeal

Visual identity can standardize the company and leverage the brand equity presentation to become more consistent in all media applications. It will also make the company project more professional, contemporary and reliable from the rest. Simply put, it will create a clear visual identity about the brands, products, and services of the company.

Having a good business identity holds the key for businesses to survive in today’s competitive digital world. If you want to gain an edge over the competition, Cornerstone Marketing Solutions has what it takes to be the right digital marketing company for you. We provide print marketing, digital marketing, social media, and SEO services for small to medium sized businesses.