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Building Your Brand On Social Media

When building your own brand, make sure that it reflects your company or the person you are. Actually, you are creating your identity and earning the trust of your target audience. Try to find something unique in your products and services. This is a great way to become steps ahead of your competitors and this is where social media will come into the big picture.

Use these tips to help you build your brand on social media.

Choose the Right Social Media Platform

Since there are numbers of social media platforms to choose from, it is a wise idea to know which one will work best for you. Take note: not all of them are perfect match for all brands. Facebook is the most used network and majority of brands will have presence there. But if your niche is selling to other business, LinkedIn might be right for you.

Provide Shareable and Reliable Contents

Rather than cranking out contents to cover all the subjects you want to read, you can focus on creating reliable content that your viewers will want to share. Just make sure that your contents support your own brand image. Find out the kinds of content that are more likely to get more visibility on your networks. Lastly, do not be afraid to utilize visual content.

Get Influencers To Help You Out

Building your brand on social media from scratch may take a long time. If you can keep your existing social media participants, it can definitely shorten the time frame. So, as much as possible, share, like, and reply to posts that come from your well-connected participants. Also, make sure to thank them especially if they share, reply, or like yours.

Be Visual

Posts that have photos are more likely to have higher engagement rates compared to text-only posts. You can include images whenever possible. Videos on the other hand can absolutely encourage engagement. Use colors to help you stand out right in the main stream of postings.

Leverage Your Influencers

Publish killer contents to attract huge numbers of audience. However, this strategy is surely going to take time. A much better strategy is to leverage your existing influencers. You can do this by mentioning their sites in your content. Tag the influencers you have referenced every time you share content. You can also email your influencers right after you have successfully published your content.

Engage

Make sure that the social media feeds of your brand should include healthy portions of posts of what interest your audience. Moreover, your engagement must be two-way. Aside from posting your content, like and share others’ posts.

Social media has become one of the biggest communication channels between brands and customers. If you follow the abovementioned tips, social media can become your most powerful channel for building your brand. So, take advantage of its uses and expect highly satisfying results in the long run. Not only it will help build your brand, but will also help earn the trust of your audience.


Direct Mail Marketing

Direct Mail Marketing

Are you searching for the best strategy to spice up your marketing campaign, but cannot figure out exactly what it is? Maybe it is time to take all your advertising efforts offline. Try to step out into the world of direct mail marketing.

What is direct mail marketing?

It refers to the process of sending promotions or offers via mail to customers. It mainly includes brochures, sales letter, prepaid envelope, and order form. Amazing benefits accrue to utilizing direct mail marketing.

Cost Effective

With direct mail marketing, companies can design more appealing brochures with their desktop and computer software. There are also thousands of copies that can be printed affordably by print vendors. Also, companies can mail out small direct mail advertisement quantities as a test. After determining that the first try is successful, they can now increase the mail pieces.

Highly Targeted

Among the major advantages of direct mail marketing is that it is highly targeted. Businesses can just buy mailing lists of their potential clients via a mailing list distributor. For instance, they can order list of clients who buy specific products in their market. After that, they can prepare direct mailing with the goal of getting those clients to shop at their stores.

Flexible

Businesses can utilize postcards to advertise their products or services to save on costs. Some manufacturers include free samples of their products right in their mailings. You have the freedom to include information, as you desire in direct mail marketing campaign, depending on the amount you want to spend.

Individualized

The best part of using direct mail campaign is the fact that it can be individualized. There are computer programs that let businesses to address clients name via direct mail marketing. This is why, for instance, the message of the sales letter is mainly directed at a specific person as if the business owner is speaking directly to him. Addressing clients by name definitely enhances and prompt them to purchase the products or try the services of the company.

Tangible

Since direct mail is delivered directly to your prospects and customers’ hands, they are sure to see and read your message. Because they can physically touch the pieces of mail, expect that they are more likely to see the content as reliable.

Multiple Formats

Direct mailing can be in a form of catalog, magazines, brochures, and postcards. All of these make direct mail one of the best strategies for almost all applications.

The format is very familiar

While some clients might be sceptical about the novel marketing media and email messages, chances are they remain receptive to direct mail, which in the first place is what they are accustomed to.

In spite of the rise of other forms of advertising, direct mail marketing still occupies a place in the most comprehensive marketing campaigns. Its user-friendliness, affordability, and flexibility make it a great option for businesses that want to make a more effective and cohesive marketing program. So, take advantage of the benefits direct mail marketing has to offer to your business.


The Value Of Print Marketing In The Digital World

The Value Of Print Marketing In The Digital World

It does not matter whether you run a small-sized or mid-sized business. What remains to be the ultimate key would be an effective marketing strategy. And one of the most crucial parts of that is print marketing. This marketing strategy has been around for so many years, but its effectiveness is still undeniable. Marketers, either veteran or novice continue to rely on it to help their businesses grow.

Why you should use print marketing? Does it have any value in this digital world?

Print Marketing Is Tangible

Since your customers are distracted by the different information online, chances are you will get lost in the crowd. Making a stronger connection with your audience by utilizing print marketing effectively is easy since there is not as much level of competition. You can handle out your messages in person or send your print messages via mail. Because print publications are not crowded, you are more likely to have more space to market your business. The price you will pay is cheaper, too.

Print Marketing Improves Online Marketing

Print marketing is one great way to reach your target audience. You can easily get great results through combining online marketing with print marketing. Upon utilizing channels and resources available, you will be able to reach your clients in your target market. Print marketing is crucial as it improves online marketing through providing your own brand a strong presence.

Print Marketing Shows Business Credibility

You can enhance the reputation of your business and make both your target and potential clients feel that they are special through sending them unique and quality print messages that stand out from other online messages. Take note that print messages have long attention span and are more engaging compared to online messages.

Print Marketing Engages More of the Senses

Unlike digital media, print marketing engages more of the senses. As a result, it makes it more memorable. As customers smell and feel the paper, they are more likely to get tactile memories they can associate with you or your business.

Print Marketing Expands Your Reach

Reaching different groups of people right in your target market is made easier through the different channels. Some utilize digital media including laptops, tablets, smartphones, and eBooks to name some. Others utilize traditional newspapers, books, and magazines.

Print Marketing Makes You Personable

It reminds your audience that you are more than just conducting business with them most especially if you include a picture of your company or yourself or just a handwritten note on the print promotions.

Do not overlook the power of your loyal local fan base. You should have a stronger foundation of retained clients in order to drive profit. This is necessary knowing that loyal clients are more likely to spend more than your new customers are. So, take advantage of your local connections via print marketing. Good thing, there are companies that provide print marketing services to small and large businesses that sell products and services. Hence, make sure you choose the right one to be able to get what you pay for.