What is a responsive web design?

responsive design
responsive design

Responsive web design is creating a webpage that will resize itself or “responds” to the type of device it is being viewed on. For example, a desktop, a laptop, a tablet of various sizes, an IPad or a smartphone. Due to the popularity of mobile devices and apps, consumers are using smaller screens in which to view websites on. In response to this growing trend, a responsive website is important when attempting to stay relevant. Different types of screens are now available, so we need to make sure we can build user friendly sites for all of them.

So, the goal is to have one site that responds differently when read on different size devices.  On a fixed website, the layout changes from looking at it on a desktop compared to a tablet and it isn’t user friendly. Ever notice some sites when looking at them on a tablet make you scroll horizontally or some elements are hidden from view? A portrait orientation has to be turned sideways to be viewed in landscape view. For the most part, consumers don’t like this inconvenience. Graphic heavy sites can take longer to load onto a smart phone which is inconvenient when in a rush.

When responsive design is implemented, It means the tablet version will automatically adjust to display the information in a user friendly way. Therefore the content is easily accessible and easy to navigate through. Page elements are sized by proportion and media images are resized relatively so the impact and vision is not lost no matter what device it is viewed on.  Small details are considered, such as “touch”. On a phone or tablet, there is no mouse to navigate with so what is easy to select on a desktop, isn’t on a smaller device. Same goes for graphics, it makes more sense to not include lots of graphics for mobile devices. A responsive web design means you don’t have to create different pages for every device or operating platform. Instead it allows there to be flexibility so one can page can be viewed on many devices.

Why Content Marketing is Essential for SEO Success

content marketingSEO and content marketing are not the same thing, but they go hand in hand and overlap. Content marketing does not eliminate the need for SEO, nor can it overtake SEO, it is hard to separate the two. Think of them as being the yin and yang that form one circle while overlapping. It is correct to view content marketing as larger and broader, while SEO is perhaps more narrow and technical in nature. For SEO to be broader, it has to endeavor into content marketing and for content marketing to succeed it must implement SEO.

SEO can make demands and run the show, and content marketing will fulfill the demands. Therefore, they complement each other like two best friends! Successful SEO demands content and simply put, content marketing is content! There is no such thing as SEO without content or keywords. Applying keywords, researching them, putting them into a practical application is content marketing. You have to use keywords strategically through well written content.

Even building links boils down having high quality content making people/businesses wanting to link back to it which means high SEO success. To get a link back you need content that people want to link to. Search engines, especially Google like fresh content. Sites need a steady updated, output of content.  Consistent output is content marketing whether you realize it or not. If you work on SEO you are working on content marketing and vice versa.  They are not disconnected and both are essential for each other to operate at a successful level. Both will fail if they are not incorporated together.