The Pros and Cons of SEO

seoIt seems as though everything in life comes with a good side and a bad side! This includes SEO, there are pros and cons when working with SEO. Let’s start with some pros. The main pro is that a good SEO will allow your business to be seen by people who are looking for answers to their questions. What HVAC company should I use? Where should I buy a certain product? 40% of people will click on the first business that pops up when they conduct a search using a search engine. You want that business to be yours. Therefore, view SEO as a system delivering a flow of traffic to your website for free! An estimated 2.2 trillion searches are made a year on search engines, this is a market you want to tap into! The leads generated by SEO are solid leads that lead to proven business relationships. The close rate generated from SEO is considerably higher than those generated from email marketing or print advertising.  This in turn will help your business grow. SEO plays a crucial role in securing your company a solid and strong online presence. It can make you appear as an authority in your business area.

So what are the cons you ask? Successful SEO can’t happen overnight, and unfortunately we live in a world where people are impatient and want immediate results, this can lead to frustrated customers who don’t really understand how SEO works. They want to see a fast return on their investment if they are paying a SEO team. For the most part SEO is not free, an SEO campaign is successful when a professional team is hired to do the work, and some business owners may resent this expenditure and prefer to wait on organic SEO results which can be hit or miss. Especially because there is no guarantee in the SEO world that even the noblest efforts will make your company number one on 1st page rankings. SEO results can’t be controlled 100% and can be up to the mercy of search engines and their algorithms.

Despite the cons, it is highly recommended you hire a professional SEO team to maximize your businesses online potential.

Popular WordPress #SEO and Social Media Plugins


If you want your blog to stand out from the multitude of blogs out there, integrating buttons that allow for social sharing into the blog allows readers to share it quickly, and with little effort. Social bookmarks, and sharing buttons, means that your blog can be shared thousands and thousands of times and drive more traffic to your site, therefore having a positive effect on your SEO. It is recommended that you add useful links instead of a plethora of buttons to every social media platform out there! For example, Twitter, Pinterest, Google Plus, Facebook Like and Facebook Share.

WordPress has many social media plugins that will allow you to do this. Here are two of the best social media sharing plugins for WordPress. The first one is SumoMe. SumoMe is free, unless you want access to the advanced features. Simply add your URL and create an account, you add your blog and install SumoMe onto your site. WordPress makes it easy, you simply install the free plugin and insert code for your blog. It is a very simple process.

Monarch is a second suggestion if you are looking for a paid social media sharing plugin for your WordPress blog. Monarch gives you the capability to place social media sharing buttons in various places on your blog and they have carefully designed buttons that are created to encourage sharing. To use Monarch, you have buy a license which gives you access to all themes and premium plugins. As a bonus, it allows you add social media buttons on mobile sites and fly outs for adding email subscription options.

Remember, don’t underestimate the power of your blog being shared. A larger and wider audience can be reached sending your blog post viral.


Link Building Strategy

link building strategy
link building strategy

Links will not make or break your SEO, but don’t underestimate their importance. Think of links as the pathways between web pages. Search engines use algorithms to determine how pages are connected or related to each other through links. Links can have a domino effect, meaning spam sites will use spam links to similar pages, and trusted sites will use trusted links to other secure pages. Be selective with the pages you use to link from and too. You can employ certain link building strategies to make sure the links you use have a positive effect on your SEO.

Try using links from pages that are popular and receive lots of traffic. This can help you earn trust from search engines. If you continuously link from valid sites, this will in turn, make you be viewed in a positive light and increase your popularity. Link from trusted domains and boost your scoring metric. Sites such as schools, government pages and trusted organizations are examples of high-trust domains.  Remember though, pages lose popularity over time causing link signals to go stale.  Use fresh links so search engines see your page as being updated and relevant. Always make sure the links you use are related to your site. If you are selling bird houses, use links from sites with similar content and interests. Too many off-topic links can be a negative strategy.

Keep social sharing in mind. There is an ongoing debate on how search engines factor in social link signals into their algorithms, but their importance can’t be denied. Socially shared links may rank differently than other links, but they draw attention and get noticed. Facebook, Google Plus and Twitter when used carefully can provide a positive link experience for your page and help boost your SEO.