Why is having a strong online presence important? Because Google estimates that up to 97 % of people utilize the internet to search for local businesses. If most of your clients and customers are online then you need to have a strong online presence. Your marketing strategy needs to focus on outbound marketing to strengthen your brand in the eyes of established clientele and inbound marketing to catch the attention of new customers who are not familiar with what you or your company offer.
Of course, you need to start with your website. No matter how big or small your business it, what you sell or services you offer, your website is one of your most important marketing tools. It generates new business and keeps customers returning. Once you have your website designed how you want it and are happy with your content it’s time to focus on SEO Marketing.
Your website has to be easily found on search engines. The goal of SEO marketing is to ensure search engines find your website organically and not as a product of paid results. If your website appears high in search results, there is no doubt it is going to drive more business your way. People tend to gravitate towards the information that pops up first when they carry out a search. If you want your company to be seen, SEO marketing deserves your time and attention. Be sure to upload new content on your page, search engines appreciate this! For example add a blog or event calendar to your page. Make sure the information on your page is updated and correct. Make sure keywords are used, and crosslink!
If you have more questions about SEO marketing, contact B Online for assistance.
On page SEO is the process of optimizing web pages to help them achieve higher rankings in search engines and get more visiting traffic. On page specifically means the content on the webpage and the HTML page source code which can be optimized including Meta tags and keyword density. Off page SEO normally refers to external signals such as links.
To improve on page SEO make your URL’s short and include your target keyword in it. Remember, it is the first 3-5 words that are the most important to Google. Your keyword should be in the beginning of the title tag to optimize its performance in search engines. Add more to your page than just text, include diagrams, videos and images. This will encourage people to spend more time on your site making the user interaction ranking higher and this is something Google pays attention to. It will also encourage people to link to your site. Consider wrapping your target keywords in an H2 tag to help optimize on page SEO. Place your keywords in the initial 100-200 words of your articles. Is your site mobile friendly? Google penalizes sites that are not mobile friendly, confirm that it is and consider using responsive design. Link out! Link to related pages to help Google figure out your pages topic and show your site contains quality information that is useful. Be sure to link in as well, add keywords in all your entries.
Last of all, try to increase your site speed by switching to faster hosting and compressing images. A site should not take longer than 4 to 5 seconds when loading. A slow loading site has been proven to prevent people returning to a site. A great tool to use to see how fast or slow your page is loading is GTMetrix.com. The investment in a premium hosting site will pay off.
People surfing the web have an almost endless supply of websites to choose from, what will make them stop and check out your page over your competitors? Here are some tips to drive traffic to your page.
Make sure you have well written content that explains your business and services. Try to answer any questions that people may have simply by reading your homepage. Spice it up with impressive, noticeable graphics that are visually entertaining. People enjoy a site that is well designed and easy to navigate through. Look at sites that appeal to you, ask yourself what makes them appealing? Then try to incorporate some of those concepts into your own page.
If you have a business, try incorporating blogs or local events into your website. These tactics are proven methods of bringing repeat visitors to your site. If people know they can read something new every month and they enjoy the content they will come back.
If you are an individual who focuses on self-promotion try interviewing someone who is popular and exciting. This will create an audience who will return to your page anticipating great things. Catchy headlines will attract attention even if people just stop by and scan the content. Create special subscribe only content and ask people to subscribe. When you write an email welcoming people, be sure to let them know about your social media platforms and that could encourage them to visit those sites as well.
Look good in the eyes of search engines. Optimize your headline and content URL. Using popular keywords will help you come up in the top listings when someone does a search. A recommended tool is the Google Keyword Tool. Using a sitemap and a SEO optimized platform will help make your site Google friendly.