Social media has changed the entire way businesses and individuals market themselves. There are countless options, many of them free, to reach thousands of people with the click of a button. Here are some social media marketing tips to help you navigate through various platforms.
Consider using Twellow, it is a great tool that allows you to find targeted users in any category within Twitter. Think of it as a yellow pages within the loved social media platform that lets you maximize who your audience is.
Look at past content you have posted online. Analyze what posts, photos and blogs received the most likes, comments and feedback. What was popular? What wasn’t? Use this information as a guideline for what content you should include in new posts.
Always include a link back to your website when you post on sites such as YouTube or Instagram. If you make the link accessible, chances are users will click on it, be directed to your site and then learn more about your businesses and services offered.
Create a plan for social media. Create some targets, goals and ways to reach them. For example; who are you targeting, what is your goal in reaching them (sales, feedback, promotion), what is your content, what structure will you use for your posts and what tone will you set. Having a plan laid out makes social media marketing less intimidating.
Be consistent in posting. Figure out what time works best for your posts to be seen. If you have a large international audience, work around the time difference. Then set a schedule for your posts so people come to expect and look forward to them. You don’t want to overwhelm people so much that they block you, or go silent for weeks so your audience forgets about you. Edgar is a social media scheduler that allows you to create future content and ensures it will be posted at the right time. Edgar is a great tool that allows for planning and organization.
Don’t overuse Hashtags. Be strategic in using them and allow them to tie together relevant information. Use ones that are easy to spell and remember. If you go overboard, people will stop paying attention to them.
Make note of your most popular social updates and write blogs about them. Short blogs get read the most, so keep them between 250 to 300 words.
What does search engine ranking actually mean? When you perform a search for an item or company, the rank is the position sites appear within your search result. Normally, each search page will have about twenty or more listings interchanged with local listings, images, maps and videos. To rank high, your goal is to be number one, you don’t want to be ranked at number ten. Business owners take their SEO very seriously because if you are number one, chances are more people and potential customers will be drawn to your website. This will be the catalyst in getting more business. If you are low ranking, people may just miss you as they scroll down, or assume you are a small business with little experience.
To improve your ranking, you need to be aware of what stimulates your search engine ranking. These can vary tremendously. Google alone uses over 200 individual factors when deciding a sites search engine ranking. These can be accuracy of listings, how relevant a page is, competition, and the portfolio of a site. Some elements of SEO can’t be controlled by an SEO campaign such as a person’s past search history. The search engine will try to make searching a personalized experience and looks at past search information to achieve this. Therefore, website rankings will change from search to search depending on the searcher!
Remember too, it is individual pages of websites that get ranked, not the site in full. Therefore, internal pages and homepages will rank differently.
One of the tools we use to show our clients how their company is viewed, in the eyes of Google and their local directory listings, is our B Online website scan. Google cares about the accuracy of your listings not the quantity of them. For local SEO purposes, local listings are crucial to your performance, and sometimes managing local listings isn’t as easy as it appears.
Local listing means, in a nutshell, websites that show the location of your business, address, phone number, links, maps and photos. These websites can be Facebook or even Yelp for example. Not everyone searches on Google, some consumers search on iPhone or even their GPS (although this is now a little outdated!) Our scan shows where you appear on these searches.
Google, of course remains the most popular search engine and it values consistency. How does Google choose what listings appear? Google has an algorithm it uses when making a decision, consistency of citations is what will make them choose you! The higher the number of credible websites that report your business is at the same location, with matching information, makes Google assured that your listing is correct and trustworthy. You need to make sure all your business information is correct. No consumer wants to dial a wrong number, or drive to a location simply to find out the business has moved across town. Google doesn’t want this either.
Our scan will show you what consumers find when they look for your business.
Local SEO tends to change very rapidly and the type of links you want to focus on will be different compared to regular SEO campaigns. Different factors will effect ranking within your local SEO campaign. Local reviews, my business signals and local NAP citations have a big effect on your listing.
Remember to claim your Google my business page that includes description with links, correct business categories, photos, phone number, address, opening hours and days and reviews. Local reviews are extremely important to local SEO. They really have an impact on local search rankings. Do not hesitate to ask happy customers or clients to write you a review. You can offer incentives such as a percentage off services, a gift card or a meal at a local restaurant. You can leave tips on how to write a review on your website. They can be written via Google, Yelp or other directories, Google being the most important of course!
Make sure your NAP (name address and phone number) is on every page of your website. Be sure add your region and city where ever possible, such as your landing page title tag, H1 tag and your landing page URL. Having a Google map showing your business location on your landing is very effective as well.
Is your website mobile friendly? This is important with the mobile search update operated by Google. Building up local links is another important factor. Think about sponsoring local events relevant to your business, try to get local press coverage and enter local awards. All of this will get you noticed and improve your local SEO.
Twitter purchased Periscope in 2015. It is a live streaming mobile app that allows you to go live from your mobile device anyplace at any time. Think of it in a way as being your own individual broadcasting station. Once downloaded, viewers can listen and watch you stream video and audio (on PC’s and Macs), allowing live feedback and discussions making it 100% interactive. It can then be replayed, saved and removed. Signing in is easy, you can do it via your Twitter account.
This type of app is extremely useful for businesses. You can present information, services, tutorials, host question and answer sessions and show off your speaking skills. So how do people know about your broadcast? They will be informed if they are following you, if your broadcast is shared by people to their followers, if you invite them to watch it, or even if someone follows you on Twitter. Just make sure your notifications are turned on! Twitter will even send out updates for you letting people know the Broadcast is about to start. If people miss it the first time, they can watch a broadcast replay that is exactly the same, except for not being to interact via comments and live chat. It will still show a map with the broad casters location, allow viewers to decide if they want to follow you and share the broadcast via Twitter or other social media platforms. As the poster, you can see who watched the broadcast, either live or a replay and who left comments or hearts
Some of the hype surrounding Periscope is that it may one day, take over YouTube. While this theory would take a while to become true, it is interesting that people are already seeing such potential in a relatively new app.