How to use Google Analytics

How to use Google Analytics

There is an endless supply of websites out there, but not necessarily an endless supply of people going to YOUR website. To be competitive, it is important to stay on top of how people are getting to your website and track it.

One way to do this is by using Google analytics. In a nutshell, it is a free tool that allows you manage and track your site. It can show you what keywords are attracting attention, or even turning people away.

The first step is to set up your Google Analytics account. You will find links showing you how to place the code on your website and set up a profile. Adding the code will not affect how your website looks or is viewed.

Once you have done this you can view your report. You will be able to obtain lots of great information from the report. Some of the most important points will be a)The types of visitors going to your site. How often do they visit? Where are they from? b) The source of traffic. How did people get to your site? How did they find you? C) If you are selling items from your site you will find the Ecommerce tab extremely useful.

Each tab contains a subreport that will give you even more insight about traffic coming to your webpage. Look over them to pinpoint what information you find useful and what you don’t. You can also navigate through this by using the dashboard.

To gain a clearer look into all the data you are obtaining be sure to adjust the time range function. It can be changed to a weekly, daily, or quarterly setting. Data tables and graphs can be used to arrange the information you are receiving. This can help you see what is working on your website the best in a clear, visually pleasing method.

An email button at the head of the reports will allow you to share your findings with employees so everyone is kept in the loop.

Google analytics is an easy to use tool that will help you maximize the full potential of your webpage.



People love to Tweet! It is a fast, informative social platform and a sure way to get information out to lots of people in a concise manner. Twitter has millions of users and all those users should be considered potential clients or customers. As a business, how can you use Twitter to your advantage? How can you reach people and take command of your Twitter feed with positive results? Let’s go over some tips.

Make sure you make connections

You can’t just randomly Tweet. This is an opportunity for you to find people interested in your services and turn into potential clients. So, perform a search using the Twitter search bar and find people who would have an interest in your company. Target people who are already tweeting about things you could help them with. If you are an A/C company look for people who are complaining about being too hot! Or complaining about the long summer.

Twitter is full of real-time information so to speak, so use it to your advantage. Searching key words is easy and will yield results. Then, you can interact with these people. Be sure to offer helpful tips and not come across as spam…..Twitter uses respond more favorably to what they see as well written Tweets, not generic statements.

Build a personality

If you become a person on Twitter, meaning your tweets show a unique company or individual instead of generic comments or advertising people will look forward to your tweets. Interesting tidbits that promote your services in a fun, enjoyable way means that other Twitter uses will be more prone to read them and tweet back. To build on this, you can add images. They can spice up the engagement.

Have a strategy for your content

Twitter is always on the go! As far as social media goes, it is very fast paced. Having a strategy in place for your content can make sure your tweets don’t get lost. Keeping an up to date calendar with points you want to make on Twitter can be useful. It can help with time management and assure that you are covering everything you want to throughout the month.

Part of your strategy can be offering discounts via Twitter. You can create engagement by encourage people to re-tweet your tweets for a discounted price on services that your business offers.


They can sometimes be annoying, but they get attention. Almost everything has its own hashtag now. They can center down a point being made on Twitter and can get your business involved in the dialogue and therefore get you attention.



YouTube is a traffic source with almost limitless potential. It is super busy, every single minute 100 hours of video are uploaded by various users. So, with all this competition how do you get your video watched? What will make your video stand out and what will make people watch it?

If you take the time to optimize your videos for SEO by following some helpful tips, you will definitely get significantly more traffic than your competitors.

  • Information from Title Tags
  • Retention of audiences
  • How many people subscribe after watching a video
  • How many dislikes and likes are there?
  • What type of keywords are used in the description tag
  • What tags are used
  • Length of the video
  • How many comments are left and are they positive comments

Here are some of the most effective ways to steer traffic to your site

  1. Write Long Video Descriptions

    250 words is what you need to have your video noticed. This is important because YouTube and Google analyze the information written about the video to understand your video’s topic.

  2. Use “Video Keywords” for better optimization

    Increasing your ranking in YouTube has wonderful results, but ranking your video in both YouTube and Google should be the goal.

    Put some time into choosing the most productive keyword. If there are video results on the first page during a search than that is a keyword you may want to think about using as it could potentially get your video ranked high in both Google and YouTube.

  3. Get More Video Views From Online Communities

    Online communities like LinkedIn groups are fantastic places to funnel traffic from. Understandably though there are some issues with people randomly dropping links. On the flip side, they are usually open to people sharing what they consider to be helpful YouTube videos.

    Getting views from targeted communities is crucial since the quality and number of video views is an important ranking factor.

    Find a question in the community that your video could help answer. This will gain your video lots of views and positive comments.

  4. Encourage Subscribing and Linking to your video

    Liking and Subscribing are probably two of the most important user experience signals that YouTube uses for their ranking process.

    Ask people to like, comment, and subscribe in every single video, there is no shame in this! When people really like something they enjoy commenting! User experience is key!

  5. Create Keyword-Rich Playlists that can be navigated through.

    One of the easiest ways to get more YouTube search traffic to your videos is to organize your videos into playlists. Organization is key! People don’t like an unorganized mess to search through.


Google Plus, like all social networks, presents an opportunity to connect with a plethora of customers and clients on a new social level. Unlike other networks however, Google Plus also has significant impact on SEO and search traffic volume.

Google Plus has unique tools. For example, hangouts are a very quick and easy video tool that allows businesses to unveil products or hold interviews in a live-stream with followers. Google Plus prioritizes the visuals (photo and video) to help companies engages fans.

The “circles” functionality of Google Plus is built for business. It allows you to segment and target your audience, therefore content can be catered to increase the likelihood of it being viewed.

For these, and several other reasons, Google Plus should find its way into your companies’ social media strategy. It has so much to offer.

When you create a Google Plus page, you create new business opportunities across all of Google’s products. From bringing you closer to the top in Google searches, to having a Google map with directions to your store appear when someone types in your brand name, these are great benefits.

To create a Google Plus page, you must first have a personal profile. From your profile you can click “Pages” in the left-hand menu, and you’re on your way.

Second, choose a category that defines your business. If you’re a location-based business, you will most likely select “local business or store.” Google can find your business by entering your phone number and you confirm the information is correct, and find your location on Google maps. Enter your external website, select who your content is appropriate for, review Google Plus terms and select continue.

Thirdly, fill out your page to make it informative for followers and potential customers. This includes describing your business, entering contact information like an email address and phone number, as well as choosing a branded profile photo.

Last of all, companies should put in the extra effort to make their Google Plus page visually appealing. Add appropriate branding, such as am interesting cover photo and videos that show your niche.