Marketing

branding and identity

Branding & Identity

Your audience is worn out; attacked with messages and mentally exhausted from all of the options they are given on a day-to-day basis. With all the communication that's going on, how do you make your business' offerings unique and memorable? How do you and your team make that sale happen? This is exactly what a good brand strategy can help overcome.

  • Customer Service
  • Products and/or Services
  • Logo
  • Tagline
  • Mission Statement
  • Organizational Values
  • Marketing Mix ( print, radio, TV ads)

Your brand serves as the foundation of your company. Everything your company does reflects your brand, so evaluate what's important to your organization and stay true to it! Our team will assist you with your branding needs.

Mobile Apps

You may not think your niche of business needs a mobile app. You might even wonder, who would ever want to download my companies app? The answer to this question might surprise you. With the average adult spending 2 hours a day on their mobile phone and 50% of that time is on a mobile app. You can easily see how getting up to date with todays technology is imperative.

By 2016 there will be over 192 million people owning a smart phone in the US alone. it’s not just about the extra exposure, its about reaching your customers where they are spending their time.

mobile apps
social media

Social Media

Social Media does not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships. However, not all social networks are the same. We will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to.

  • Linkedin  is commonly used to network with prospects and nurture leads. We will perform an in depth review of your team’s profiles and recommend changes.
  • Facebook  is a tool that will enhance your brand awareness and build relationships with your audience. We can help build an efficient company page and provide a strategic plan to keep current and integrate with other marketing programs.
  • Twitter  helps relay information at a moment’s notice and can travel to large audiences with the click of a button. We will build a Twitter page and strategically use your page to build followers and provide resourceful content that will draw in new leads.
  • Pinterest  is an online pinboard, where users can repin images to their own personal page. If your company is in a creative industry that frequently utilizes imagery, talk to us about setting up a Pinterest page.
  • Google +  is close to a necessity these days. In order to utilize Google’s toolkit (Gmail, Adwords, Youtube, etc) you need a Google + account. We will create a Google + page for you and design custom graphics for the page. Having this social network in your arsenal will ensure that you perform better in Search Engines (SEO).

SEO

When you research information on search engines such as Google, Yahoo and Bing, you visit the websites listed on the first couple of pages in the Search Results section. Every search engine has an algorithm which basically decides which websites appear first.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic that comes to your website via search engines. When your target audience searches for information on search engines like Google, Yahoo and Bing, SEO helps your website get found.

SEO isn’t a one-time project. In fact, Google changes their algorithm approximately 500-600 times a year! Managing your website’s SEO on a monthly basis is the only way to stay current on search engines like Google.

Remember, if your website isn’t getting found by your target audience, it doesn’t matter what it looks like or what it says. By leveraging SEO techniques, you can climb the ranks in Google and help your website get found by qualified leads.

seo
social media

Web Development

In today’s technology-based society, your website is typically a prospect’s first impression of your company.83% of Internet users say that a company’s website has made an influence on their purchasing decision.

  • Prospects looking for information find you on search engines such as Google, Yahoo and Bing
  • Potential buyers leave their contact information on landing pages
  • Leads are engaged and nurtured throughout the entire sales cycle
  • Traffic sources are tracked, analyzed and enhanced
  • Orders from your website increase
  • Website Setup / Redesign
  • Keyword & Page Content Development
  • Search Engine Optimization (S.E.O.)
  • Marketing Performance Measurement & Analytics
  • Analytics Measurement
  • Reporting
  • Ongoing Management of Website